CHAMPION- Digital Design Manager at Hanes Brands in Winston-Salem, North Carolina

Posted in Retail 12 days ago.

Job Description:


Seeking dynamic Digital Designer with apparel experience to focus on our CHAMPION line. This is an iconic brand that is over a century old and is experiencing a tremendous renaissance with consumers of all ages!

You'll provide concept, design and produce graphics for the CHAMPION e-coommerce site and assist with other HBI e-commerce lines (,,, websites, emails, digital banners, social posts.

Reporting to the Senior Creative Manager, you'll work closely with marketing teams for each brand, merchandising teams, Front-end IT developers, Brand creative services and outside agencies as needed.


  • Serves as creative lead for website and associated emails and banners--creative development, production and execution
  • Manages multiple assignments, requiring high level of organization and coordination Average Volume/Month: 3-4 Website Refreshes, 40-50 Emails, 15 Digital Banners
  • Works closely with Sr. Creative Manager and B2C marketing teams in the development and evaluation of objectives
  • Serves as liaison between Creative and IT Front End Development teams to insure final consumer communication is correct
  • Initiates Image/Asset Creation

--Initiates image creation with S3 Mgr. and insures images are available to launch
--Works with outside sources to secure images as needed
  • Monitors project status to insure timeline adherence
  • Tracks and monitors photography usage
  • Assists/coordinates still life photography if needed
  • As needed, create non-digital creative assets (coupons, postcards, catalogs) to support website
  • Supervises external designers as needed


Education and Experience Required:
  • 4-6 years of experience in digital/website design
  • Related degree or equivalent work experience

Required Skill Set :
  • Proven expertise in computer design including these software packages:
  • Adobe Suite: Photoshop, Illustrator, InDesign, XD, Premiere & AfterEffects
  • Microsoft Excel, Word & PowerPoint
  • Working knowledge of UX/UI, basic web languages (HTML, XML, CSS), SEO, ADA, Video & Motion Graphics
  • Strong knowledge of basic design principles; layout, typography, color theory and aesthetic design concepts
  • Proven strong project and time management experience and high level of organization and multi-project workflow coordination
  • Ability to supervise internal/external designers
  • Excellent attention to detail
  • A positive attitude and strong interpersonal skills

To qualify, applicants must be legally authorized to work in the United States and should not require now, or in the future, sponsorship for employment visa status

EOE/AA: Minorities/Females/Veterans/Disabled

Only applicants requiring reasonable accommodation for any part of the application and hiring process should contact us directly:

Telephone: 877.999.5553