Director - Asset Strategy and Activation at NAPA Auto Parts in Atlanta, Georgia

Job Description:

NAPA Auto Parts

Position Mission:

Seeking an experienced Director of Asset Strategy and Activation to authentically connect the NAPA AUTO PARTS brand with the preferred segmentation of consumers/customers via the most strategic partners, for the right investment, through world-class activation strategies and tactics. This individual will work collaboratively with our research leads to develop our five-year asset roadmap for growth and success. An expertise in building multiple value-based relationships with our partners while extracting and creating mutual value and drive a measurable ROI. Looking for an optimistic and self-motivated individual that ask why vs. why not and finds the opportunity and understands the business need for a collaborative and can-do attitude.

Position Performance Measures:

• Benchmark measurement and Investment analysis
• ROI of partnership
• Brand Awareness Measurement
• Brand Sentiment Measurement

Responsibilities:

• Work in partnership with research team to identify insights to develop 5 year asset strategy connected to macro trends, consumer/customer segmentation, growth segmentation and passion overlays.
• Work in partnership with cross-functional team to identify the role of assets in NAPAs marketing mix.
• Create process and measurement tools, built on segmentation strategy, to evaluate and drive incremental value for and from our partners.
• Oversee all asset contracts from complex negotiations to day-to-day management and execution of our mutual rights.
• Build value-based relationships across our internal and external stakeholders to create and deliver incremental value outside of our contractual commitments.
• Ownership of the ROI model with channel benchmarks and impact to the business.

Experience, Education, and Abilities:

• 7+ years of brand management expertise
• 2+ Years brand leadership/supervisory experience
• Bachelors Degree in Marketing, Business or related field; MBA preferred
• Experience managing cross-functional partners inclusive of creative agencies, sponsorship partners, research vendors, digital partners, etc.
• Ability to create a strategic vision and motivate multiple teams, agencies and individuals to exceed expectations.
• An innate sense of curiosity to not only see what is around the corner, but to be able to also influence and activate a belief in the idea and create the roadmap to get it done.
• A sense of grit and determination to achieve and drive results while also leading with an empathy that empowers others to grasp, accept, and join the journey.
• An expert attention to detail for logistics, but a creative can-do attitude to create the confetti and magic for memorable experiences.
• A comfortable mix of innovative, white space thinking with structured and methodical segmentation, analytical and strategic approach.
• Leading with a transparent, clear and collaborative approach/dialogue to articulate the context behind the why and be able to effectively influence peers and the system.
• Most time will be spent on the computer/phone and office collaborating with multiple teams.
• May have travel up to 40% - will be dependent upon asset strategy and activation plans.
• Other duties as assigned

GPC believes the fair and equitable treatment of employees, customers, suppliers and other persons is critical to fulfilling its vision and goals. GPC conducts its business without regard to sex, race, creed, color, religion, marital status, national origin, age, pregnancy, sexual orientation, gender identity, genetic information, disability, military status, status as a veteran, or any other protected characteristic. GPC's policy is to recruit, hire, train, promote, assign, transfer and terminate employees based on their own ability, achievement, experience and conduct and other legitimate business reasons.PI131015037 Apply Now