Global Programmatic Media Capability Leader at Kimberly-Clark Corporation in Chicago, Illinois

Job Description:

Global Programmatic Media Capability Leader

Job Description

Global Programmatic Media Capability Leader

We’re powered by the group energy of collaboration

When we put our heads together, our thought processes build on each other to produce better solutions. If you enjoy expressing your ideas while respecting those of others, we invite you to add your voice to this exciting process. We credit the stimulating perspectives that keep us ahead to the diversity of our workforce. We welcome, include, and promote people of all backgrounds.

Position Summary:

• Support Kimberly Clark’s digital transformation vision by defining and implementing industry best practices in relation to all aspects of programmatic media buying and planning operations.  The ideal candidate should have hands-on experience working with DMPs, data on-boarders, DSPs, Social Platforms and/or other media buying platforms.




• Collaborate with internal and external partners who specialize in Analytics, Data Driven Marketing, Behavioral Science and Marketing IT to connect into a seamless capability framework and set of best practices for our regional and local market stakeholders to adopt and leverage.

Internal and External Environment:

• Internal:  Sr. Director Global Media & Content Capability, Regional/Local Media/Digital leaders, Global Director Analytics Innovation, Data Driven Marketing & CRM Manager, CMO Leadership team, CIO Leadership team, Global and regional sector leadership teams




• External:   Agencies, Industry Peers, Media Platform Publishers, Media Tech Vendors

Main Challenges:

• Ensure K-C is getting maximum return from programmatic investments where fee transparency, brand safety and ineffective use of tactics pose risks




• Leverage internal, agency and partner data platforms to better understand activation audiences and how to communicate with them in more relevant ways




• Define, document and socialize effective digital media activation solutions which are relevant and resilient to global market variations in landscape, data, laws, partners, technology and consumer adoption




• Communicate complex capability in a way that is simple, compelling and displays clear advantages to K-C brand and business goalKeep K-C on the leading edge of world class marketers who leverage audience data across all potential 1st, 2nd and 3rd party sources to deliver our brands a competitive advantage.

Main Responsibilities:

• Build overarching governance protocols for foundational best practices of all digital campaigns (eg. Renovate End to End campaign planning to activation protocols that applies Audience Strategy and integration with eRetail/Commerce; Utilization of reputation management via Ad Verification provider)




• Build and align audience strategy/processes pairing together media and creative to bring audience-first communications to life




• Generate future-forward plan for continuity of targeting and measurement considering diminishment of cookie inclusive of integrations and partnerships needed




• Lead upskilling of strategic deployment digital planning/buying in-housing capabilities in partnership with local market teams




• Build competency and inclusion toward retail media/commerce into overarching campaign processes




• Enact digital media fundamentals by rolling out high standards for media and ad operations (eg. Naming conventions protocols being operationalized; baseline expectations for campaign management – financial processes, optimization expectations)




• Select and/or refine Mar Technology end to end stack and integrate with ad tech components with K-C owned contracts (if not already complete) for full operationalization




• Develop global-local processes to aggregate best practices data-based insights to guide toward right solutions and approaches




• Adjust global strategy to regional nuances for China (BAT) and Russia (Yandex, Mail.Ru, MyTarget)




• Scale data-driven marketing approaches, by partnering with local markets to help guide them towards the right solutions and approaches




• Advise markets on campaigns, using data-based insights with the goal of efficiently achieving important metrics and building new marketing campaign opportunities. 

You are an engaging communicator

It takes clarity of mind to communicate as well as you do. You realize that people think and process information differently, and so you make sure that you understand your “audience” and establish a rapport. Then, you craft your message to resonate with their mindset and needs. You ask good questions, knowing that people do not always clearly express what they mean.  Please connect with us!

Requirements:

Education: Bachelor’s Degree, MBA or graduate level degree in relevant field preferred

Experience: 

• Minimum 10 years of experience in audience strategy or media




• Minimum 5 years of hands-on experience working with a DMP/CDP or data amplification platforms




• Strong familiarity with data onboarding platforms (LiveRamp, Neustar, and et.al.)




• Strong familiarity with digital advertising MarTech ecosystems (DCM/DBM, DSPs , etc.)




• Solid understanding of data technology integrations across data sources and ecosystems, and troubleshoot.




• Experience working with digital analytics and audience insights reporting (GA360)

Competencies:

• Strong problem-solving skills and calm persistence in navigating tough industry challenges to build capabilities ahead of the curve




• Communication skill ability to make complicated subjects and capabilities accessible, understandable and actionable for our US and international teams




• Demonstrated ability to articulate strategy, capability solutions and their business implications that can drive impact with Sr. Executives and Business leaders within K-C




• Ability to prioritize and maintain focus in complex and shifting environments




• Ability to clearly document frameworks, standards and guidelines simply and clearly

Let us put your innovative ideas to work

We are looking for innovative thinkers — people who pride themselves in developing new ways to be more productive and competitive, and seeing their ideas put into action. Our diverse staff, with their contrasting and thoughtful points of view, offer a real asset to the process of innovation. Your stimulating ideas and opinions will assure you of unlimited opportunities and a role in the excitement of achievement.

Kimberly-Clark and its well-known global brands are an indispensable part of life for people in more than 175 countries. Every day, 1.3 billion people - nearly a quarter of the world's population - trust K-C brands and the solutions they provide to enhance their health, hygiene, and well-being. With brands such as Kleenex, Scott, Huggies, Pull-Ups, Kotex, and Depend, Kimberly-Clark holds No.1 or No. 2 share positions in more than 80 countries. With more than 140 years of history of innovation, we believe in recruiting the best people and empowering them do their best work.  If fresh thinking and a passion to win inspire you, come Unleash Your Power at Kimberly-Clark. 

Kimberly-Clark is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, age, pregnancy, genetic information, citizenship status, or any other characteristic protected by law. 

The statements above are intended to describe the general nature and level of work performed by employees assigned to this classification. Statements are not intended to be construed as an exhaustive list of all duties, responsibilities and skills required for this position.

This position may require a post-offer/pre-hire Physical Abilities Test (PAT) to confirm that individuals are able to perform the essential functions of the job.

K-C requires that an employee have authorization to work in the country in which the role is based.  In the event an applicant does not have current work authorization, K-C will determine, in its sole discretion, whether to sponsor an individual for work authorization.  However, based on immigration requirements, not all roles are suitable for sponsorship. This position is subject to drug and alcohol testing, including pre-employment testing

Global VISA and Relocation Specifications:

K-C will support global relocation for the chosen candidate for the role, including assistance to obtain proper work authorization. The benefits provided will be per the terms of K-C’s applicable mobility policies. The benefits/policy provided will decided in K-C’s sole discretion.

Primary Location

USA-IL-Chicago

Additional Locations

Worker Type

Employee

Worker Sub-Type

Regular

Time Type

Full time

Apply Now