Senior Digital Testing Analyst at Bose Corporation in Framingham, Massachusetts

Job Description:

Job Description
Bose is built on disruptive innovation - an unwavering commitment to our customers, having the courage to challenge the status quo, and the fundamental belief that anything is possible. It is in our Brand's DNA to never settle; we have a passion for discovering better ways to help people enjoy the things they love. We need people like you, people with better solutions. If you join us, you'll find the opportunity to do your best work and the freedom to enjoy it. Our goal is to make your experience exciting and meaningful, while your opportunity is to help enhance the future of our brand and the benefits that audio can deliver to customers around the world.

Within our Global Consumer Marketing division, we have a great opportunity for a Sr. Digital Testing Analyst to join our Customer Analytics team! In this role, you will lead the Customer and Prospect Experience (CPX) analytics practice which includes development of A/B and MVT testing strategies, experiment design and measurement. In addition to being a hands-on analyst, you will be responsible for thought leadership as well as development and adoption of best practices for the program.

Specific responsibilities include:

• Own testing KPIs tied to CPX objectives and value drivers improving and refining them over time.
  
  


• Determine testing and measurement strategy for experiences and tests.
  
  


• Responsible for generating and maintaining program and campaign-level analyses and insights over time.
  
  


• Share CPX results with the core team and leadership team through monthly and quarterly showcase/demo events.
  
  


• Consult executive team to align desired concept outcomes and targeted KPIs.
  
  


• Own reporting dashboards for the program and individual tests.
  
  


• Synthesize test learnings for use in future tests within the CPX Team or broader Bose functional groups.
  
  


• Champion data-driven decisioning by helping team define actionable and clear hypotheses for high impact tests.
  
  


• Work with CPX Team and broader functional groups to develop best practices for testing, strategy, and analysis standards throughout Bose.
  
  


• Proactively identify ways to increase speed and accuracy of test process and execution, working with our agency and other teams to influence change.
  
  


• Work to evolve our testing and analysis maturity by providing thought leadership for larger testing capability roadmap.
  
  


• Work with the Data Science team to adopt automated testing approaches across multiple channels (e.g. website, email, app), and drive adoption of other automation or AI-driven advancements.
  
  

The ideal candidate will possess many of the following qualifications:

• 7+ years hands-on A/B testing experience in ecommerce, in a marketing, analytics, or similar role
  
  


• 7+ years of experience with web analytics tools, preferably with Adobe Analytics
  
  


• Bachelor's Degree in business, economics, statistics, or similar marketing field
  
  


• Expertise with A/B and multivariate testing tools
  
  


• Advanced understanding of statistical concepts related to A/B testing including both Frequentist and Bayesian methodologies
  
  


• Ability to analyze and visualize data in Excel
  
  


• Experience with Tableau, Power BI and other data visualization tools
  
  


• Understanding of marketing frameworks and methodologies
  
  


• Nice to have: Python, R, Confluence, JIRA, Java script, HTML and CSS, SQL and working with relational databases
  
  

The ideal candidate will have:

• Test and learn mindset with strong marketing instincts
  
  


• Expert communication and presentation skills
  
  


• Exceptional leadership and data-driven problem-solving skills
  
  


• Comfort working independently as well as in a team environment
  
  


• Demonstrated attention to detail and ability to comprehend complex, technical challenges
  
  


• Ability to translate data into clear storylines and actions for non-analytical audiences - including executives
  
  


• Working knowledge of digital marketing channels and strategies: paid search, display, paid social, programmatic buying, audience targeting, personalization, creative testing and more
  
  

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Bose is an equal opportunity employer that is committed to inclusion and diversity. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, age, disability, veteran status, or any other legally protected characteristics. For additional information, please review: (1) the EEO is the Law Poster (http://www.dol.gov/ofccp/regs/compliance/posters/pdf/OFCCP_EEO_Supplement_Final_JRF_QA_508c.pdf); and (2) its Supplements (http://www.dol.gov/ofccp/regs/compliance/posters/ofccpost.htm). Please note, the company's pay transparency is available at http://www.dol.gov/ofccp/pdf/EO13665_PrescribedNondiscriminationPostingLanguage_JRFQA508c.pdf. Bose is committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the application or employment process, please send an e-mail to Wellbeing@bose.com and let us know the nature of your request and your contact information.

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