Marketing Strategist at BH Management in Dallas, Texas

Job Description:

At BH Management Services, we are committed to creating value. We acquire, improve and manage apartment communities, and our success in this endeavor is evidenced by our growth from a start-up firm in 1993 to one of the largest multi-family management companies in the nation. BH understands that great customer service is what keeps residents satisfied, and that great service comes from engaged, happy and well-trained team members.

In 2018 and 2017, BH was ranked as one of FORTUNE magazine and Great Place to Work’s "Best Workplaces for Women." BH was also ranked in 2018 and 2020 as one of the "Best Workplaces for Millennials.” In addition, in 2019, BH was named to the 100 “Best Workplaces for Diversity.” We continue to recognize that we are only as strong as each individual employee and we value our employees by providing a strong benefit package:

• 3 Weeks of Paid Time Off


• Medical/ Dental/ Vision


• 401(k) + company match


• Birthday Paid Day Off


• BH Gives Back (Paid Volunteer Time Off)


• 13 Paid Holidays


• BH Paid Leave


• Sabbatical


• Education Reimbursement


• Employee Assistance Program

The Marketing Team at BH Companies is passionate about reimagining marketing in the multifamily industry. We are a welcoming band of go-getters who think big, sweat the details, and we take our work (but never ourselves) too seriously. We set our sights high, own our mistakes, and turn lemons into lemonade. We are incredibly proud of where we’ve come and are ready to tackle what’s next. Come join us!

Role Overview

As the Marketing Strategist, Social Media & Online Reputation you’ll have a big mission – to ensure our communities are putting their best foot forward in their digital presence. As our communities’ social media profiles increasingly become an extension of our website, onsite lifestyle, and community brand, you’ll be charged with thinking big to drive initiatives – and keep eyes on – efforts to improve our social presence. You’ll also work closely with onsite teams, our corporate Marketing team, and our vendors to implement tools and best practices focused on growing and maintaining a positive online reputation. There will be some heavy lifting on helping create an onsite culture that’s hyperaware of their online reputation, but you’re up for the challenge!

As a team member, you’ll work closely with the Director of Customer Experience and our Marketing subject matter experts (SMEs) to collaborate on property and corporate marketing initiatives. We have big things in store for the years ahead, and you’ll be an integral part of many of those customer and resident-facing projects. Along the way, you’ll be the face of the Marketing team to hundreds of conventional and student properties across the country – and we love smiling faces!

Key Responsibilities
 

SOCIAL MEDIA MANAGMENT:

• Refine and implement best practices and policies for property social media management


• Establish standards for social media KPIs and work with our Business Intelligence teams to visualize these metrics for ongoing monitoring


• Provide feedback to property teams on engagement metrics and post content in an effort to boost our KPIs


• Highlight properties with standout social media accounts as an example for other properties


• Serve as a subject matter expert (SME) for property questions and marketing tickets related to social media postings, content, calls-to-action, and how-to guides


• Maintain portfolio graphics account and develop templates for social media campaign posts


• Assist other Marketing team members in refining the imagery, copy, and CTAs for property social media ads


• Manage social media postings for BH Management and B.HOM Student Living in line with platform audience and post content guidelines


• Provide directives on portfolio-wide posts and communications regarding holidays, office updates, relevant social and political trends or campaigns, or other needs as directed by the leadership of BH Companies

ONLINE REPUTATION MANAGEMENT:

• Manage portfolio-wide campaigns related to online reputation and reputation management, including cross-departmental collaboration, leading webinars, and creating best practice documentation as we develop a property culture that prioritizes online reputation


• Serve as a subject matter expert (SME) for property questions and marketing tickets related to online reputation management


• Oversee property and portfolio online reputation reporting in collaboration with the Director of Customer Experience and our various reputation-focused vendors


• Establish standards for prospect and resident survey KPIs and work with our Business Intelligence teams to visual these metrics for ongoing monitoring


• Work closely with our survey vendors for ongoing management of our prospect and resident surveys, focused on changes to drive responsiveness and exceed industry standards in survey subject areas

MARKETING SUPPORT:

• Creates excellent work product in line with BH Corporate and property-specific brand guidelines


• Assist in tackling marketing support tickets for property marketing requests


• Participate in property, regional, or ownership calls on topics relevant to the role


• Demonstrates excellent organization and communication skills


• Demonstrates excellent time management and prioritization skills


• Completes other tasks as assigned

Successful cross-team communication and cross-departmental collaboration is important. This role will work closely with all BH teams, including:
 

• Property Marketing


• Customer Experience


• Corporate Brand Marketing


• Legal + Compliance


• HR + Culture


• Performance Strategy


• Strategic Implementations


• Business Intelligence Services

Qualifications
 

• 3+ years of marketing experience with 2 years hands-on with social media and/or reputation management. You understand the strategic and tactical side of community engagement and digital reputation.


• Excellent judgement and quick decision-making.


• Next-level written and verbal communication. You love keeping your customers informed of progress.


• An eye for design and a familiarity with modern graphic design systems and tools. We use Adobe, but there are many great tools out there.


• Happily autonomous with healthy communication skills. You love to work the queue independently, and you keep everyone in your sphere informed of your progress.


• Familiarity with modern digital marketing measurement and best-practices. You know that a good strategy can be measured, but there are merits to keeping it simple, too!


• Familiarity with real estate, multifamily operations (conventional + student housing) and investments is ideal, but not a deal breaker. We’re great teachers.

Work Schedule: 

Will normally work a Monday-Friday schedule with rotating weekends; (hours may vary to meet the business needs of the property) 

Equal Opportunity Employer.  Drug Free workplace. Employment offers are contingent upon successful completion of a background check and drug screen.