Content Strategist - B2B Content Strategy & Development at Blue Shield of CA in El Dorado Hills, California

Job Description:

Job Summary

This position is for a marketing professional with expertise in B2B content development who will help Blue Shield achieve its growth goals. This position will focus on content for large employer segments, in which several influencers and decision-makers are involved in a complex sale.

The content strategist will work closely with the content manager, client service strategists, and subject matter experts to articulate organizational capabilities as customer solutions. Long-form and short-form content must transform complex, often technical material into compelling, customer-focused value stories. Delivery, primarily through digital media, must bring Blue Shield's story to life in a way that demonstrates expertise and builds trust with key business partners and commercial market decision-makers.

This is an exciting opportunity for a creative, engaging storyteller with proven content marketing expertise. The ideal candidate will be a driven, dynamic, and collaborative marketing professional with intellectual curiosity and excellent communications skills.

Responsibilities

• End-to-end development of sales and marketing content using traditional and digital channels that target B2B audiences to support the acquisition of large group new business


• Partner with client service strategists and subject matter experts to gain a deep understanding of customer needs and internal capabilities


• Translate technical capabilities into simple, benefit-driven, customer-focused value stories


• Create highly customized presentation tools that showcase Blue Shield's differentiating mission, thought leadership, and customer solutions


• Develop evocative thought-leadership content to demonstrate Blue Shield's expertise and build trust (includes case studies, testimonials, customer journeys, etc.)


• Employ advanced storytelling techniques for different deliverables/media including interactive digital, video, web, email, social media, etc


• Partner with content channel partners to ensure distribution of all content to internal stakeholders including sales and account executives, sales training, product and program managers, and others


• Ensure the ongoing updates of content in formats and channels including the capabilities library, roadshow/pitch presentations, web content, value stories, the Customer Experience Center, etc


• Project manage execution of strategic plan deliverables. This includes managing relationships with internal teams and external agencies for the development and production of marketing and sales materials


• Contribute to market research designed to pilot and test content marketing initiatives


• Introduce new digital marketing channels to expand the reach of existing and new content with the purpose of reinforcing the sales executive as a 'trusted advisor' and Blue Shield as a thought leader in the market


• Utilize metrics to evolve materials and increase effectiveness of content messaging and design


• Participate on and/or lead cross-functional and project teams developing and implementing new marketing strategies, processes, and tools as needed

Knowledge and Experience

• A BA/BS in a related field such as marketing, business, communications, or journalism or business


• Minimum of 2 years of B2B marketing experience with experience in digital marketing and working with Sales


• Experience in strategic communication planning and execution


• Proven relationship-building skills when working with internal and external partners and cross-functional teams


• Demonstrated ability to develop sales/capabilities stories, finalist presentations, video, interactive digital and value propositions to meet or exceed defined metrics


• Demonstrated proficiency in PowerPoint and Microsoft Word


• Demonstrated ability to work on digital platforms and content management systems and to learn new marketing technologies


• Superior planning, project management, organizational, interpersonal, and written/verbal communication skills


• Ability to multitask with multiple deadlines and/or milestone requirements


• Knowledge of advanced marketing principles, concepts, and techniques including marketing analysis and research tools


• Basic understanding of legal, brand and regulatory compliance process for marketing health plans


• Ability to influence senior management, key stakeholders, decision makers, and peers


• 3+ years of B2B healthcare marketing experience preferred

Additional Information

• About Company: At Blue Shield of California we are parents, leader, students, visionaries, heroes, and providers. Everyday we come together striving to fulfill our mission, to ensure all Californians have access to high-quality health care at a sustainably affordable price. For more than 80 years, Blue Shield of California has been dedicated to transforming health care by making it more accessible, cost-effective, and customer-centric. We are a not-for-profit, independent member of the Blue Cross Blue Shield Association with 6,800 employees, more than $20 billion in annual revenue and 4.3 million members. The company has contributed more than $500 million to Blue Shield of California Foundation since 2002 to have a positive impact on California communities. Blue Shield of California is headquartered in Oakland, California with 18 additional locations including Sacramento, Los Angeles, and San Diego. We're excited to share Blue Shield of California has received awards and recognition for - LGBT diversity, quality improvement, most influential women in corporate America, Bay Area's top companies in volunteering & giving, and one of the world's most ethical companies. Here at Blue Shield of California, we're striving to make a positive change across our industry and the communities we live in - Join us!










• Physical Requirements: Office Environment - roles involving part to full time schedule in Office Environment. Based in our physical offices and work from home office/deskwork - Activity level: Sedentary, frequency most of work day.
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• EEO Footer: External hires must pass a background check/drug screen. Qualified applicants with arrest records and/or conviction records will be considered for employment in a manner consistent with Federal, State and local laws, including but not limited to the San Francisco Fair Chance Ordinance. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, national origin, sexual orientation, gender identity, protected veteran status or disability status and any other classification protected by Federal, State and local laws.











• Requisition ID: 210019G













• Posting Date: Feb 25, 2021











• Schedule: Full-time

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