Manager, CRM and Email Marketing at The J.M. Smucker Company in Cleveland, Ohio

Job Description:

TITLE

Manager, eCRM and Email Marketing

LOCATION

Working Remote

~Preference would be for a candidate to live close enough to be in the Corporate HQ Office in Orrville, OH at least some of the time.

REPORTS TO

Lead, Digital COE and Pod Strategy and Activation

POSITION SUMMARY

The CRM Manager owns the CRM system and activation of the technology to drive an effective sales funnel, leveraging strategies that drive data acquisition, cross selling & conversion at scale. This role also leverages a strong analytical background to define and track KPIs to optimize headlines, offers etc. with the goal of optimizing overall performance.

KEY RESPONSIBILITIES

• Contributes to CRM strategy in support of respective Enterprise Annual Brand Marketing Plans with an eye toward data acquisition, consumer engagement & growth in contribution margin.




• Ideates & creates segmentation for email list deployment & identifies content calendar inclusive of segmentation & testing for drip campaigns & data acquisition




• Codes the email HTML, conducts UAT, and schedules the campaigns for deployment using Salesforce Marketing Cloud




• Leverages analytical tools to create and analyze performance & share findings with Pod Leads.




• Works with outside partners to identify new growth opportunities & test & learn opportunities




• Oversees email design & routes for approval




• Other tasks as required

SELECTION CRITERIA

Education

• Bachelor's degree is required

Experience

Required:

• Minimum four years of experience in digital marketing, with at least 3 years of experience in email marketing required; knowledge of online marketing methods & best practices




• Experience using email service provider technology & CRM data acquisition technologies




• Comprehensive understanding of CRM best practices and email marketing concepts




• Ability to plan & manage multi-channel marketing campaigns

Desired:

• Experienced using Salesforce Marketing Cloud or Oracle Responsys




• Familiar with Return Path email deliverability consulting services




• Past experience working with Movable Ink, contextual marketing vendor




• Working knowledge of Photoshop

Other

• Comprehensive understanding of CRM best practices and email marketing concepts




• Solid background in customer acquisition strategies




• Technical expertise with CRM and analytical systems




• Analytical background to analyze and optimize current marketing programs with a test & learn mindset




• An ability to manage marketing projects end to end




• Excellent organizational, planning, and time




• Strong writing, problem-solving, analytical and interpersonal skills




• Ability to work both independently and as an effective team member in a team environment