eCommerce Manager, HOKA at Deckers Consumer Direct Corporation in Goleta, California

Job Description:

Job Title: eCommerce Manager, HOKA

Reports to: Sr. Manager, eCommerce - HOKA       

Location:  Goleta, CA            
 

The Role

The eCommerce Manager is co-owner in the delivery of revenue targets and establishing the .com experience as the pinnacle expression of the brand. This role reports to the Sr. Manager, eCommerce -- overseeing the eCommerce business for HOKA Canada as part of the North American plan while also managing the in-season implementation of GTM plans for the entire region. The position sits on a team comprised of in-season trading, digital content development, site optimization, and data analysis roles. This team is the primary owner of the website sales funnel from entry to cart and is savvy in driving conversion and optimizing the consumer journey onsite. Results will require cross-functional alignment and unification in strategy across all areas of the business from technology, digital marketing, planning + buying, to brand teams.

Your Impact
 

The primary functions of this role, include but are not limited to:

1. Relationship Management

• Manages a team of eCommerce onsite merchandisers


• key partner with brand, content, UX, and analyst team members


• Responsible for clear organizational focus on meeting and exceeding the expectations of the brands and DTC while fostering deeper relationships with the consumer together the Sr. Manager

2. Project Management

• Meets with stakeholders on a regular basis to ensure the delivery of projects are on time and meet initial scope


• Assists in the ownership and grooming of product backlogs and intaking customer demand into the backlog


• User Acceptance Test (UAT) all GTM experiences/tasks completed by product team


• Clearly measures, manages and reports to the Sr. Manager on the status of projects for the sites


• Propose site enhancements via business case submission to remain competitive in the marketplace and cultivate revenue; these business cases will be valued at quarterly valuing meetings

3.  Product Management

• Oversight of onsite product merchandising strategy


• Maintains advanced knowledge of online content organization systems, image libraries, brand objectives, development needs and other creative functions to ensure exceptional usability and digital medium presentations


• Contributor to innovation efforts and long-term program regarding site enhancements


• Contribute to A/B testing efforts


• Manage personalization / segmentation tests; report and share findings regularly with the Sr. Manager and stakeholders


• Stay current with the latest ecommerce trends and technology to maintain engagement in the digital world


• Owns management of eCommerce third party resources; accountable for maximizing the full potential of these tools across the team

4. GTM Management

• Accountable for the effective implementation of seasonal Na eCommerce GTM plans set forth by the Sr. Manager


• Shapes, implements, and manages eCommerce GTM plans for Canada


• Partner with the Sr. Manager in the development, documentation, and visual communication of consumer journey’s onsite; leverages these plans to contribute to GTM plans, personalization + segmentation strategies, and overall site optimization


• Manage GTM communications to product team, eComm marketing, brand, Distribution Center, Call Center staff, and other key stakeholders


• Maintain clear communication channels across cross-functional teams at all time


• Maintain weekly and monthly GTM calendars and communication for various stakeholder groups


• Manage reviews of site plans/creative with key eComm stakeholders

5. Performance / Reporting

• Responsible for reporting on overall site performance including: sales, spend, and merchandising usability


• Sales goals are based upon the annual ecommerce budget for the brand’s performance


• Spend is defined as managing the costs of all assets required for site usability and presentation that directly impact ecommerce such as internal labor, external agencies, technology, etc


• Usability is quantified through customer interaction data and marketing metrics


• Merchandising is quantified through customer interaction data and site metrics


• Identifies, evaluates, tests, recommends, and implements changes to GTM both in-season and through pre-season planning milestones based on the above trending data


• Manage in-season decisions to react to business demands and take advantage of site optimization opportunities in real time


• Facilitate weekly, monthly, and quarterly business reviews, calling out successes, learnings, actionable insights, risk and mitigation plans in partnership with the Sr. Manager


• Leverage data analysis to identify areas of opportunity; ensure learnings drive comp experiences the following year

Who You Are

Strong Communicator; process-oriented, detail-oriented; able to flourish in fast-pace environments.

We’d love to hear from people with

• 3+ years of experience in related field


• Experience working with various project management tools and communications tools preferred


• Familiarity/experience with agile work environments and scrum processes a plus


• Ability to allocate resources, measure productivity, identify issues in advance, and problem-solve


• Online experience and knowledge of web design, site functionality, and /or digital marketing and experience in a branded product environment


• Estimating, budgeting, and reporting abilities


• Consumer-focused mindset


• Experience in segmentation and personalization strategies


• Strong interpersonal skills


• Ability to travel


• Industry knowledge of creative design practices and UX/UI trends


• Ability to champion causes and engage others in the causes’ success

What We'll Give You –

• 
  Competitive Pay and Bonuses - We’ve created a variety of competitive compensation programs to foster career development, reward success and to show our employees just how much they’re valued.


• 
  Financial Planning and wellbeing - No matter what financial goals our employees have set, we want to help them get there. Our plans provide powerful ways to protect income, pay for expenses and invest in the future.


• 
  Time away from work - Sometimes we need time away to be with family, focus on our health or just simply recharge. Our plans support our employees’ needs to get out, get healthy and come back stronger than ever.


• 
  Extras, discounts and perks - Being a valued member of the Deckers Brands team means more than just a paycheck. From generous discounts to community-based programs, we offer a variety of cool extras


• 
  Growth and Development - Deckers Brands was built on the idea of pursuing passion. That’s why we offer extensive opportunities and support for personal and professional development.


• 
  Health and Wellness - There’s nothing basic about our comprehensive health and wellness programs and offerings. While at work and at play, we aim to support a healthy lifestyle.
   

Equal Employment Opportunity

All qualified applicants will receive consideration for employment without discrimination on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other factors prohibited by law.

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