Posted in Management 30+ days ago.
HPE GreenLake Ecosystem Marketing Manager
Hewlett Packard Enterprise (HPE) advances the way people live and work. We bring together curious minds to create breakthrough technology solutions, helping our customers make their mark on the world.
Our Marketing business brings digital transformation expertise of over 30 years to telecommunications and media companies. We help communication service providers solve their most pressing business problems every day. We are driven to innovate, delivering solid solutions to an industry in constant transformation. We believe in the power of collaboration and building long term relationships with our telecommunication customers and partners.
Act – Innovate – Partner are the values we live by.
Develop and/or deliver integrated end-customer, go-to-market programs for one or more products, services and/or solutions within the global business unit or region. Responsible for the development and/or delivery of integrated end-customer go-to-market (GTM) programs for one or more products, services and/or solutions. Examples: Integrity servers, digital photography ecosystem, security solutions, CarePacks. May be in global business unit or region, but must be focused on outbound (customer-facing) activities. Defines and/or manages execution of GTM marketing strategies and tactical plans. Develops/manages GTM program budgets. Aligns organizations/processes to achieve program goals. Develops and/or manages delivery of value propositions/messaging for assigned offerings. Develops and/or executes awareness/consideration/preference (ACP) and/or demand generation campaigns. Develops and/or executes upsell/cross-sell/attach efforts. May manage customer-facing aspects of offering launch, refresh and end-of-life (EOL) programs. May drive customer and partner development/relationships specific to GTM programs. Determines GTM program goals/benchmarks and tracks/analyzes results using closed-loop analysis. Drives continuous improvements to GTM efficiency and effectiveness.
Education and Experience Required:
Knowledge and Skills:
HPE GreenLake Cloud Services Hewlett Packard Enterprise's fastest growing and strategically important business unit. With over $4b in contract value today growing at 40% yr/yr, HPE GreenLake is at the vanguard of HPE's current and future strategy to become the industry leader in Edge to Cloud platforms. We developed and launched the GreenLake brand 2 years ago, and have since grown it into the market leader for on-premises IT-as-a-service, leading the category with over 35% global unaided awareness. HPE GreenLake brings the modern cloud IT experience to the data and applications clients can't or won't put into the public cloud. At the edge and in private IT datacenters around the world, we deliver scalable, pay-per-use, open, and managed compute infrastructure and applications for our clients most critical business outcomes. It's an exciting business and a brand our clients love.
A key component of HPE GreenLake Cloud Services growth is going to market with our large ecosystem of partners, from go to market partners such as System Integrators and Service Providers, to solution partners such as Application vendors and Colocation vendors. Developing prioritized joint marketing plans for awareness and demand generation is critical to our growth, as well as creating joint messaging and strategies to support marketing efforts across the ecosystem.
What we can offer you:
Extensive benefits, a competitive salary and participation in the shared values and purpose that make Hewlett Packard Enterprise one of the world´s most attractive employers! At HPE, our goal is to provide equal opportunities, flexible work-life balance, and constantly evolving career growth.
If you are looking for challenges in an exciting, supportive and international work environment, then we definitely want to hear from you. Continue the conversation by clicking apply now below, or directly via our Careers Portal at www.hpe.com/careers.
Join us and make your mark!
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HPE is an Equal Employment Opportunity/ Veterans/Disabled/LGBT and Affirmative Action employer. We are committed to diversity and building a team that represents a variety of backgrounds, perspectives, and skills. We do not discriminate and all decisions we make are made on the basis of qualifications, merit, and business need. Our goal is to be one global diverse team that is representative of our customers, in an inclusive environment where we can continue to innovate and grow together.
Hewlett Packard Enterprise is EEO F/M/Protected Veteran/ Individual with Disabilities.
HPE will comply with all applicable laws related to the use of arrest and conviction records, including the San Francisco Fair Chance Ordinance and similar laws and will consider for employment qualified applicants with criminal histories.