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HPE GreenLake Ecosystem Marketing Manager at HPE in Roseville, California

Posted in Management 30+ days ago.

Type: Full-Time





Job Description:

HPE GreenLake Ecosystem Marketing Manager

  

Job Description:

   

Hewlett Packard Enterprise (HPE) advances the way people live and work. We bring together curious minds to create breakthrough technology solutions, helping our customers make their mark on the world.                                                                                                                                    

Our Marketing business brings digital transformation expertise of over 30 years to telecommunications and media companies. We help communication service providers solve their most pressing business problems every day.  We are driven to innovate, delivering solid solutions to an industry in constant transformation. We believe in the power of collaboration and building long term relationships with our telecommunication customers and partners.

Act – Innovate – Partner are the values we live by.

Develop and/or deliver integrated end-customer, go-to-market programs for one or more products, services and/or solutions within the global business unit or region. Responsible for the development and/or delivery of integrated end-customer go-to-market (GTM) programs for one or more products, services and/or solutions. Examples: Integrity servers, digital photography ecosystem, security solutions, CarePacks. May be in global business unit or region, but must be focused on outbound (customer-facing) activities. Defines and/or manages execution of GTM marketing strategies and tactical plans. Develops/manages GTM program budgets. Aligns organizations/processes to achieve program goals. Develops and/or manages delivery of value propositions/messaging for assigned offerings. Develops and/or executes awareness/consideration/preference (ACP) and/or demand generation campaigns. Develops and/or executes upsell/cross-sell/attach efforts. May manage customer-facing aspects of offering launch, refresh and end-of-life (EOL) programs. May drive customer and partner development/relationships specific to GTM programs. Determines GTM program goals/benchmarks and tracks/analyzes results using closed-loop analysis. Drives continuous improvements to GTM efficiency and effectiveness.

Responsibilities:


  • Develop and secure approval for GTM plans and budgets.

  • Direct cross-functional, cross- organizational teams and agencies in the development and execution of GTM plans and budgets.

  • Develop/own GTM scorecard/dashboard and associated metrics/goals/ benchmarks; track/report progress against them.

  • Develop closed-loop post- analysis for marketing programs and identify/execute indicated actions.

  • Develop company value proposition(s), offering/ segment messaging, and manage/monitor their delivery.

  • Develop/define customer segmentation strategies and customer experience plans and execute/monitor them.

  • Develop/manage customer database/analytics.

  • Perform marketing support activities as needed, e.g., Siebel MRM/CRM, PO/accrual management, collateral fulfillment.

  • Assist sales with development of sales training materials.

  • Partner with senior sales management on key retailer/reseller account calls/development.

Education and Experience Required:


  • BA or BS in Marketing or related field; MBA preferred.

  • 10+ years marketing experience, including offering marketing, segment marketing, partner marketing, market research and customer database/ analytics.

  • Agency, sales and/or channel experience.

Knowledge and Skills:


  • Acknowledged mastery of marketing principles, practices, tactics and tools.

  • Highly knowledgeable on all aspects of offering, segment, partner and account-based marketing.

  • Ability to manage advertising/direct marketing/ research vendors.

  • In-depth understanding of the industry, offering categories and company offerings/ strategy.

  • Strong project and budget management skills.

  • Excellent written/oral communications.

  • Strong analytical skills.

  • Excellent interpersonal skills.

  • Ability to build, manage and influence virtual teams.

  • Exceptional negotiating skills.

  • Ability to interface effectively with all levels of management and functional disciplines, both within and outside the company.

  • Strong influencing and consensus-building skills.

  • Conflict-resolution skills.

HPE GreenLake Cloud Services Hewlett Packard Enterprise's fastest growing and strategically important business unit. With over $4b in contract value today growing at 40% yr/yr, HPE GreenLake is at the vanguard of HPE's current and future strategy to become the industry leader in Edge to Cloud platforms. We developed and launched the GreenLake brand 2 years ago, and have since grown it into the market leader for on-premises IT-as-a-service, leading the category with over 35% global unaided awareness. HPE GreenLake brings the modern cloud IT experience to the data and applications clients can't or won't put into the public cloud. At the edge and in private IT datacenters around the world, we deliver scalable, pay-per-use, open, and managed compute infrastructure and applications for our clients most critical business outcomes. It's an exciting business and a brand our clients love. 

 

A key component of HPE GreenLake Cloud Services growth is going to market with our large ecosystem of partners, from go to market partners such as System Integrators and Service Providers, to solution partners such as Application vendors and Colocation vendors.  Developing prioritized joint marketing plans for awareness and demand generation is critical to our growth, as well as creating joint messaging and strategies to support marketing efforts across the ecosystem. 

Responsibilities:


  • Ecosystem marketing for GreenLake with service providers and alliances

  • Work with alliances and SP teams to understand their plans and identify opportunities to integrate GreenLake

  • Identify ecosystem  opportunities with GreenLake marketing SMEs, based on business and marketing priorities, for targeted marketing activities

  • Program manage participation at SP and alliance events for GreenLake as required

What we can offer you:

Extensive benefits, a competitive salary and participation in the shared values and purpose that make Hewlett Packard Enterprise one of the world´s most attractive employers! At HPE, our goal is to provide equal opportunities, flexible work-life balance, and constantly evolving career growth.

If you are looking for challenges in an exciting, supportive and international work environment, then we definitely want to hear from you. Continue the conversation by clicking apply now below, or directly via our Careers Portal at www.hpe.com/careers.

Join us and make your mark!

Find out more about us and follow us on:

https://www.facebook.com/HPECareers

https://twitter.com/HPE_Careers

HPE is an Equal Employment Opportunity/ Veterans/Disabled/LGBT and Affirmative Action employer. We are committed to diversity and building a team that represents a variety of backgrounds, perspectives, and skills. We do not discriminate and all decisions we make are made on the basis of qualifications, merit, and business need. Our goal is to be one global diverse team that is representative of our customers, in an inclusive environment where we can continue to innovate and grow together.

Job:


Marketing

Job Level:


Master

    

Hewlett Packard Enterprise is EEO F/M/Protected Veteran/ Individual with Disabilities.

   

HPE will comply with all applicable laws related to the use of arrest and conviction records, including the San Francisco Fair Chance Ordinance and similar laws and will consider for employment qualified applicants with criminal histories.