ARS is seeking an SEO expert with a strong background in local search to drive organic growth across our national network of locations and web properties. This person will have holistic responsibility for the website and will lead a team of 2-3 direct reports. They will be responsible for driving increased traffic to Ars.com and generating additional organic leads for the business.
Responsibilities
Meet or exceed growth targets for organic search by driving incremental traffic, leads and ultimately revenue.
Prioritize SEO site enhancements and concisely communicate the expected benefits to leadership
Act as the subject matter expert on SEO across the enterprise
Partner with field marketing teams to create strategies that support business goals
Create or partner with content writers to develop relevant site content that drives traffic.
Review performance using internal and external reporting and analytics tools.
Distill data into actionable insights that can drive improvements.
Work with IT and/or Legal to insure any site changes or content comply with regulatory or company policies.
Consistently innovate, explore, learn, test, execute and iterate.
Develop and maintain a strong culture of testing and learning for their team.
Lead and develop team members.
Investigate and drive SEO competitive strategies to drive growth.
Qualifications
Strong communication and presentation skills - this role will serve as a critical business partner to our field marketing group
Experience managing direct reports
Experience managing an enterprise agency relationship or working in an agency environment
5-7 years of experience growing traffic, leads, and revenue for a multi-location business
High level of proficiency with Google Analytics
Hands-on experience with SEO research and crawling/auditing tools
Skilled at getting buy-in from stakeholders - backing up suggestions/changes with solid data and compelling SEO reasoning
Full-spectrum on-page SEO expertise
Knowledge of HTML markup, JavaScript, and web development
Knowledge of server technologies (caching, environments, logging)
Fast learning, strategic thinking, and strong collaboration skills
Strong project management and organization skills
ARS-Rescue Rooter is an Equal Opportunity Employer AA/EOE/M/F/V/D. In compliance with the Americans with Disabilities Act, ARS-Rescue Rooter may provide reasonable accommodations to qualified individuals with disabilities and encourages both prospective and current employees to discuss potential accommodations with the employer.