Brand Strategy Director at Daniel J. Edelman Holdings in Washington, Washington DC

Job Description:

Edelman is seeking a Strategy/Planning Director to join our tight-knit team based in Washington, D.C. We're searching for a curious, rigorous, and empathetic strategist/planner interested in shaping the future of marketing communications and working with clients ranging from Fortune 100 companies to non-profits and government agencies.

This role is based in Washington, D.C.

With ideas such as purpose, conscience, empathy, transparency and diversity percolating in business discussions everywhere, now is an excellent time to consider a new angle in your career and for that angle to happen at Edelman. With a legacy in PR for over 60 years, Edelman is committed to transforming business for our clients by developing ideas that grab headlines, change minds, and move culture.

In this role, you will lead strategy for a range of clients and help set the pace, culture and vision for the team, reporting directly into the Washington Head of Strategy and Integrated Marketing. We advise on a range of comms needs from brand positionings, brand look and feel, executive positioning, employee messaging, internal launches, PR, influencer and non-profit partnerships and ad campaigns.

You'll do things like this:

• Inform a social purpose strategy for a multinational business


• Develop creative strategy to raise awareness about a rare disease to help protect research funding


• Develop brand positioning and narratives for non-profits, B2B clients and large companies


• Partner with research to segment audiences and build personas that articulate how people respond to different social and political issues


• Help large companies anticipate, understand and respond to reputational risks and opportunities


• Devise audience journeys to support lead generation, talent recruitment and other conversion goals


• Facilitate workshops and briefings with cross-functional teams to inform strategy and activations

You'll excel at things like this:

• Getting to the root of a business, societal or policy problem


• Distilling cultural, category and audience trends into brand or business opportunities


• Crafting incisive approaches to research


• Navigating complicated issues and business challenges


• Taking complex ideas and making them easy to understand


• Knowing an insight from a fact, an idea from a thought


• Operating within diverse, multidisciplinary teams


• Ensuring we maintain humanity in our work


• Developing and mentoring emerging talent


• Having a voice but knowing when to listen

If you're up for the mission, this is what Edelman life will be like:

• You'll work with a range of Fortune 100 companies, leading brands, non-profit organizations and government agencies


• You'll mentor, manage and develop talented junior and mid-level strategists


• You'll join a global Strategy and Creative community and have access to mentors and peers around the world


• You'll have a robust team of data, analytics, and research brains in house

Requirements:

• You have at least 7 years of experience working in a strategic capability for or with corporations or advocacy organizations, ideally in an agency setting.


• Experience and interest working in B2B, corporate reputation and public affairs. Knowledge of the healthcare sector a plus.


• Excellent presentation and persuasion skills; ability to argue a point-of-view coherently and concisely; comfortable engaging with senior level clients; quick thinker; able to speak authoritatively, without seeming dogmatic or inflexible


• Curiosity about what makes people act and think the way they do; able to find meaningful insights about motivation and craft powerful narratives to deliver that story


• Able to examine a problem from different perspectives (and alternate strategic routes) without losing sight of the big picture


• Able to artfully map out insights from observations and implications to recommendations and the drive to work through the creative process


• Collaboration, ability to work across creative, account and client constituents, and alongside fellow strategists and planners


• Experience working in a collaborative environment and a track record of building relationships with various types of specialty teams including Creative, Research, Social, Media and Account among others.


• Passionate consumer of media and culture

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Edelman is a global communications firm that partners with businesses and organizations to evolve, promote and protect their brands and reputations. Our 6,000 people in more than 60 offices deliver communications strategies that give our clients the confidence to lead and act with certainty, earning the trust of their stakeholders. Our honors include the Cannes Lions Grand Prix for PR; Advertising Age's 2019 A-List; the Holmes Report's 2018 Global Digital Agency of the Year; and, five times, Glassdoor's Best Places to Work. Since our founding in 1952, we have remained an independent, family-run business. Edelman owns specialty companies Edelman Data & Intelligence (DxI) and United Entertainment Group (entertainment, sports, lifestyle).

For more information please visit: www.edelman.com

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Edelman is an equal opportunity employer of all protected classes, including veterans and individuals with disabilities.