Business Insights Analyst at Inmar in Winston Salem, North Carolina

Job Description:

We’re seeking a marketing professional to join our team. Must have a passion for data-driven storytelling related to the performance of consumer and retailer promotions.

Utilizing creative, communication, and analytical skills, our Business Insights Analyst drives cross-functional cooperation with our internal business development team and contributes to multiple strategic & complex projects that require strong analytical skills.

Responsibilities

Serve as an insights provider across the Inmar enterprise.  Enterprise solutions include social media, digital promotions (coupons and media), retail analytics, promotion analytics, coupon settlement and more. Responsibilities include but are not limited to the following:

• Build insightful recommendations based on POS data, social search / listening, industry trends


• Determine appropriate data to retrieve and analyze, exhibiting comfort working with and manipulating large data sets in spreadsheets and business intelligence tools


• Bringing recommendations to life visually and strategically within presentation format


• Contribute to strategy discussions with sales team partners and clients


• Manage queue of insight/analytical requests across Inmar enterprise


• Identify new Category / Seasonal opportunities for the Inmar sales teams based on research and market feedback


• Research new products / tools to incorporate within Inmar analytics suite


• Contribute to the development of sales presentations – developing compelling and relevant data visualizations, insights and recommendations to strengthen the Inmar solutions


• Develop & maintain knowledge of Inmar marketing technology products and how they help brands in reaching their marketing goals


• Maintain and update proficiencies in the emerging media, content marketing and consumer promotions space


• Use Salesforce as a CRM tool including reporting and tracking of sales impact of efforts


• Provide input to product marketing and sales leaders relevant to market trends, client needs/feedback and new product features

Position Qualifications

Experience:

• 0-2 years’ experience working in a professional environment, preferably in shopper or brand marketing, media agency, research/analytics company or related field

Education:

• Bachelor’s degree required in business, marketing, analytics or related discipline

Other:

• Proficiency working with Microsoft Office products, specifically:
  
  
  • Excel
  
  
  • PowerPoint
  
  
  
  


• Familiarity with Tableau

Key Competencies

• Data Focused: Ability to manipulate, clean, and understand multiple outputs of data; create appropriate graphs using the data within Excel and PowerPoint


• Excellent organizational skills: Ability to organize, prioritize and manage multiple projects and meet deadlines


• Strategic Planner: Supports Business Development team through uncovering key insights to assist in developing long-term, thoughtful client relationships and campaigns


• Innovative: Drives enhancements and efficiencies in creating custom recommendations that produce incremental company revenue


• Self-Awareness: Understands one’s own character, feelings, emotional responses and effects on others in order to represent oneself confidently and with integrity


• Excellent writing skills, with high attention to detail and emphasis on accuracy


• Storytelling skills: Strong ability to research topics and synthesize information into concise recommendations and reports


• Strong oral communication skills and ability to interact confidently, successfully and collaboratively internally and with clients

The physical demands described here are representative of those that must be met by an associate to successfully perform the major job responsibilities (essential functions) of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the major job responsibilities. This job description is not intended to be an exhaustive list of all duties, responsibilities, or qualifications associated with the job.

While performing the duties of this job, the associate is:  

• Regularly required to use hands to finger, handle or feel objects, tools or controls, and reach with hands or arms.




• Regularly required to talk or hear and read instructions on a computer monitor and/or printed on paper.




• Occasionally required to stand, kneel or stoop, and lift and/or move up to ## pounds.




• Regularly required to view items at an extremely close range and must be able to adjust and readjust focus.

Safety:

• Support a safe work environment by following safety rules and regulations and reporting all safety hazards.

As an Inmar Associate, you:

• Put clients first and consistently display a positive attitude and behaviors that demonstrate an awareness and willingness to listen and respond to clients in order to meet their short-term and long-term needs, requirements and exceed their expectations. 




• Treat clients and teammates with courtesy, consideration and tact; you also have the ability to perceive the needs of internal and external clients and communicate effectively with the objective of delighting and retaining the client. 




• Build collaborative relationships and work cooperatively with others, inside and outside the organization, to accomplish objectives, develop and maintain mutually-beneficial partnerships, leverage information and achieve results. 




• Set and attain achievable, yet aggressive, goals with a sense of urgency and accountability. 




• Understand that results are important and focus on turning mission into action to achieve results following the principles of Flawless Execution while consistently complying with quality, service and productivity standards to meet deadlines and exceed expectations by giving our clients the best possible outcome

  #LI-BA1