SEO & Marketing Analytics Consultant at Cognizant in Indianapolis, Indiana

Job Description:

ABOUT LEV:

Lev is a digital consultancy that works with marketers to level up their customer experience using Salesforce products.

We’re a marketing-focused consultancy that’s all about improving the customer experience. We weave strategy and expertise into every solution to level up customer engagement and drive marketing success. While Salesforce gives organizations the foundation and flexibility to power even the most complicated businesses, Lev helps you put plans into action so you can get the most out of your investment.

As a top Salesforce Partner, we’re building a team of marketing strategy experts that helps brands leverage Salesforce products to better connect with their customers. We have offices in Indiana and Arizona, and remote workers across the country and now we are expanding into the United Kingdom! We hire the best and brightest in the industry. Sound like you? Keep reading.

This position is available for Remote Candidates across the United States.

ABOUT THE POSITION: 

The SEO & Marketing Analytics Consultant will work as part of the Marketing Consulting team to create digital marketing insights and strategies. They are results and data oriented and can track and communicate key performance indicators and success metrics to their teams. They will regularly implement opportunities for optimization, including but not limited to SEO, advertising, creative, landing page optimization, bid management, budget allocation and overall marketing strategy.

RESPONSIBILITIES:          

Analyze marketing performance from campaigns, audiences, and channels across multiple platforms to improve efficiency

Develop, implement and optimize SEO strategies including link building, mining data for kw and content creation opportunities and kw research using data to support strategy.

Monitor SEO performance by using SEO tools (Google Analytics, SEOMoz, Ahrefs, etc.)

Work collaboratively across the Strategic Services team to provide analysis and strategy that will support their ongoing efforts and key initiatives

Design, develop, and launch new reports and dashboards according to clients business requirements

Draw out key business insights and provide actionable recommendations

Execute iterative testing for constant growth

Assist with the analysis of their ongoing email campaign management, digital advertising and website conversion rate optimization including report creation, landing page creation and optimization, heavy data analysis, and A/B testing

EDUCATION AND/OR EXPERIENCE:

Bachelor's Degree in marketing, business, economics, finance or technical discipline or equivalent experience

3-5 years of experience in marketing data analysis within digital marketing

Analytics software experience with Google Analytics, Datorama, Tableau, SQL preferred

Ability to present to mid-level and executive level clients and serve as a key thought leader during client conversations

Experience with Salesforce Marketing Cloud, Social Studio, and Ad Studio preferred

Experience building ad campaigns on multiple platforms (Facebook, Instagram, Twitter, LinkedIn, Google Ads, Google Adwords, StackAdapt or other DSPs) 

Experience with Interaction Studio (formerly Evergage) or other CDPs preferred

Excellent quantitative and analytical skills

Exceptional problem solver with the ability to transition between detailed data and high-level insight

Foundational understanding of digital marketing programs and technologies (SEO, Paid Media, Email, Social)

Advanced experience with excel

Cognizant will not sponsor H-1B or other U.S. work authorization, or lawful permanent residence (otherwise known as a “Green Card”) for this role.