Communications Specialist at Careerbuilder in Boston, Massachusetts

Job Description:

GENERAL SUMMARY/ OVERVIEW STATEMENT:



The Communications Specialist will be a mission-focused and hands-on storyteller that will ensure the quality, consistency, and appropriateness of content and design across all the Sean M. Healey & AMG Center for ALS (Healey Center) and Neurological Clinical Research Institute (NCRI) internal and external communications. The Communications Specialist will work closely with the Sr Director, leadership team, the Development, Marketing and Public Affairs Offices, and our collaborating programs to develop multifaceted communications plans that raise awareness about the Center and tells its story for a dynamic internal and external audience.



PRINCIPAL DUTIES AND RESPONSIBILITIES:




Strategy Development and Implementation:

• Participate in developing a Healey Center and NCRI's strategy for use across various communications avenues, social media, and the web to achieve communications goals with both internal and external audiences


• Create communication plans that include social media, print and email materials, and web


• Responsible for the day-today implementation of the Center's communications strategy across channels and platforms

Content Creation:

• Develop content, including photographs, video, and interviews, that tells stories of the Healey Center and NCRI work in a compelling and dignified way


• Use photography, videography, audio, and the written word to translate the Center's work into meaningful, engaging, and respectful brand collateral for communications and development purposes


• Create and implement graphic design standards across the Healey Center and NCRI


• Analyze and summarize Healey Center and NCRI news and prepare newsletters and presentations


• Work with physicians, scientists, and staff within the Healey Center and NCRI and across MGH departments to keep abreast of and develop appropriate communications content

Media and Messaging:

• Ensure all communication pieces are consistent and meet brand guidelines and compliance standards


• Support all aspects of the Healey Center and NCRI's communications activities


• Manage the workflow of creative jobs internally to ensure timely production and delivery


• Apply knowledge and skills in multi-media journalism to further the Center's mission under the guidance of leadership team


• Participate in other Healey Center and NCRI communications initiatives as requested

Online Presence:

• Manage the Center's presence on YouTube, Twitter, Facebook, and other social networking platforms


• Research new web features, social media, marketing tools and trends and, as appropriate, makes recommendations for their use


• Research, write and update overall web content


• Serve as primary liaison to MGH Information Systems Webmaster, Neurology and MGH Marketing Web Manager, Development Office, and Public Affairs Office on necessary technical resources required to manage communications and the website; responsible for complying with hospital policies


• Work closely with the Neurology Department website manager and Development and Public Affairs Offices to establish, maintain and enhance the Center's communications efforts, materials, and the structure, tone, and content of the website.


• Manage website customization, problem resolution and performance management in collaboration with the web manager


• Develop and monitors systems and procedures to ensure timely response to customer comments and enquiries received through the website


• Establish a regular mechanism for tracking use and effectiveness of the website


• Manage contracts with web hosts, bulk email providers, editorial photo libraries, and other web development projects

Project Management:

• Work with leadership, colleagues and external agencies/vendors to execute projects and adhere to timelines and budgets


• Forecast production efforts, create and maintain timelines, and allocate internal resources to projects


• Effectively communicate Center's communication strategy and results to internal and external audiences


• Create strong measurement, tracking and analytics to evaluate the effectiveness of planned tactics


• Analyze data to provide recommendations regarding stronger or new tactics that accomplish objectives


• Create and execute editorial calendars for Healey Center and NCRI


• Demonstrate comfort working both independently and in project teams

Special Events:

• Responsible for managing specific projects and contributing to special events as assigned in areas such as community relations and fundraising events to help promote the Healey Center and NCRI

Qualifications

SKILLS & COMPETENCIES REQUIRED:

• Excellent interpersonal skills. Able to translate between technical and non-technical colleagues to create material for a variety of audiences


• Strong organizational skills and ability to multitask and prioritize


• Excellent writing skills with ability to capture stories in engaging and respectful ways


• Demonstrated cross-cultural sensitivity and ability to build respectful and collaborative relationships with colleagues and partners from diverse backgrounds


• Ability to move quickly in a rapidly changing and often ambiguous environment


• Committed to teamwork and collaboration


• Knowledge of photography, videography, and web technologies


• Web development or maintenance experience preferred


• Highly motivated, independent, entrepreneurial and capable of performing in a complex environment


• Attention to detail, with a strong sense of initiative and perseverance to carry through to completion of tasks

EDUCATION:


Minimum required: Bachelor's Degree



Field of Study/Additional Specialized Training:



Journalism, Communication or a related discipline.



EXPERIENCE:



Required: Minimum 3 years experience producing and editing digital content - preferably with a scientific or medical focus


Preferred: Experience working in the non-profit and/ or healthcare community preferred



EEO Statement

Massachusetts General Hospital is an Equal Opportunity Employer. By embracing diverse skills, perspectives and ideas, we choose to lead. Applications from protected veterans and individuals with disabilities are strongly encouraged. Apply Now