Senior Growth Marketing Manager (Can be Remote) at Dun & Bradstreet in Austin, Texas

Posted in General Business 12 days ago.

Type: Full-Time





Job Description:

Why We Work at Dun & Bradstreet

We are at a transformational moment in our company journey - and we’re so excited about it. Each day, we are finding new ways to strengthen our award-winning culture, and to accelerate creativity, innovation and growth. Our purpose is to help customers improve business performance with Dun & Bradstreet’s Data Cloud and Live Business Identity, and we’re wildly passionate and committed to this purpose. So, if you’re looking to make an immediate impact at a company that welcomes bold and diverse thinking, come join us!

The Senior Growth Marketing Manager will be focused on our Small Business audience.  This position is part of an Integrated Marketing team which is responsible for the development and execution of the audience marketing strategy. 

As a Senior Growth Marketer, you will be responsible for the end-to-end execution and optimization of growth and demand gen campaigns and programs to support the Small Business team & the CET program. This role will work collaboratively with peers in the Marketing team, as well as those in the Development and Technology teams, to ensure our growth and Demand Gen plans meet the business and marketing objectives. The scope of this role includes demand gen and growth strategy, paid media, and email communications; events, webinars and virtual events will be managed by a peer role. You will report to the Integrated Marketing Leader.

Responsibilities:



  • Develop and implement holistic marketing plans across paid, earned, and owned channels to grow ecommerce customer acquisition, activation and retention, Demand Gen Campaign tactics design and execution

  • Budget Management including forecasting for annual and monthly budgets, optimizing account profitability and holistic budget management for demand gen programs, ensuring spend aligns to allocated budget, etc.

  • Agency & Vendor Management including preparing briefing materials for external agency support; upon delivery of recommendations from external agencies, vetting the plans and socializing internally for review/approval, ensuring external partners are receiving the information they need to best plan and execute on our behalf and setting direction, driving performance, and managing daily operations and relationships with agency partners/vendors.


  • Campaign, Program and Tactic Optimization including defining clear and measurable goals for all Demand Gen campaigns, programs and tactics prior to launch, partnering with the Sales Ops organization to understand the performance of all campaigns, programs and tactics once Lead Gen activities are in-market, collaborating effectively with teammates in marketing, creative, operations, engineering, product and partnerships to raise the bar in executing all of our digital marketing, providing proactive and frequent recommendations on optimization of demand gen resources based on recent results and priorities moving forward, etc.


  • Martech Alignment & Functional Expertise ensuring understanding of the scope of Martech capabilities made available (i.e. Marketo, Lattice, etc.) and execution of campaigns with these tools.


You have an entrepreneurial spirit and crave a high-growth, fast-paced environment where you can innovate and help build a disruptive business. Growth driven mindset, strong logical thinking and analytical skills,

Qualifications:


  • A Bachelor degree. MBA a plus.

  • 5 or more years of experience developing and executing multi-channel strategies and demand gen programs.

  • Understanding of how Paid Search/SEM, Social & Programmatic interact with SEO, Affiliate, Feeds, Mobile, Social and Attribution

  • Experience analyzing complex issues and developing relevant and realistic plans, programs and recommendations to solve challenges.

  • Well versed in success measurements in Branding/Awareness and Direct Response, with in-depth understanding of channel-specific campaign management and optimization practices

  • Experience working with in-house dev and site/conversion optimization teams.

  • Experience with segmentation and targeting (CRM), acquisition and retention (LTV), pricing and revenue (RPU) and conversion reporting and analytics (KPI)

  • Experience with customer marketing, upsell, and cross-sell initiatives.

  • SQL or other programming language a plus.

#LI-CF1

#LI-REMOTE

Dun & Bradstreet is an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, creed, sex, age, national origin, citizenship status, disability status, sexual orientation, gender identity or expression, pregnancy, genetic information, protected military and veteran status, ancestry, marital status, medical condition (cancer and genetic characteristics) or any other characteristic protected by law.


We are committed to Equal Employment Opportunity and providing reasonable accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with Dun & Bradstreet and need special assistance or an accommodation to use our website or to apply for a position, please send an e-mail with your request to TalentAcquisitionTeam@dnb.com. Determination on requests for reasonable accommodation are made on a case-by-case basis.

Please note that all Dun & Bradstreet job postings can be found at https://dnb.wd1.myworkdayjobs.com/Careers and all communication from Dun & Bradstreet will come from an email address ending in @dnb.com.