Director of Marketing at Emerson Electric Co in St. Louis, Missouri

Posted in Management 13 days ago.

Type: Full-Time

Job Description:

At Emerson, we are innovators and problem-solvers, focused on a common purpose: leaving our world in a better place than we found it. Each and every day, our foundational values—integrity, safety and quality, supporting our people, customer focus, continuous improvement, collaboration and innovation—inform every decision we make and empower our employees to keep reaching higher. As a global technology and engineering leader, we provide groundbreaking solutions for customers in industrial, commercial, and residential markets. Our Emerson Automation Solutions business helps process, hybrid, and discrete manufacturers maximize production and protect personnel and the environment while optimizing their energy and operating costs. Our Emerson Commercial & Residential Solutions business helps ensure human comfort and health, protect food quality and safety, advance energy efficiency and create sustainable infrastructure.

Emerson, a Fortune 500 company with $15.3 billion in sales and 200 manufacturing locations worldwide, is committed to helping employees grow and thrive throughout their careers.
Whether you’re an established professional looking for a career change, an undergraduate student exploring options or a recent MBA graduate, you’ll find a variety of opportunities at Emerson. Join our team and start your journey today.

If you are a Marketing professional looking for an opportunity to grow, Emerson has an exciting opportunity for you!  Based in our St. Louis, Missouri location, you will be responsible for leading the development and implementation of the business unit's marketing strategy for all channels including professional HVAC/R, retail, online and utility. The position will lead and manage product category marketing strategy along with the foundational core marketing functions including digital marketing, customer experience, communications and collateral, social media, product information management and content management. Working closely with multiple functional areas, this person will focus on connecting with our customers, users, influencers, and specifiers to ensure multi-channel success and appropriate messaging and reach throughout the customer journey. AS A DIRECTOR OF MARKETING, YOU WILL: 

  • Collaborate with product leaders, sales teams, channel influencers, and executives to identify, develop and execute the marketing strategy for the business
  • Interact with contractors, homeowners, end users and distributors to get clear voice of the customer feedback and develop appropriate programs that incorporate proper messaging
  • Lead a team of marketing professionals in the areas of communications: digital marketing, social media, website, and product information management. This team will include local employees, global service center employees and outside agencies
  • Key deliverables will include setting the strategy for success in all channels for the business unit’s products and solutions including developing content and messaging, digital and print literature, advertising, PR copy and training material
  • Social media content and evaluation of the business unit's effective use of digital platforms
  • Lead the development and execution of CRM and other digital tools as well as future website platforms
  • Leadership role in representing the business through participation in industry associations as necessary
  • Research, monitor and communicate market dynamics such as segment growth opportunities, trends in channels, technology and competitive positioning
  • Analyze and prioritize opportunities based on market potential, customer feedback, feasibility/usability and return on investment.

WHO YOU ARE:You consistently apply a business driver and marketplace focus when prioritizing actions. You are capable to champion an idea or position despite dissent or political risk. You formulate a clear strategy and map aggressive steps that will accelerate the organization toward its goals. You are decisive and make high-quality decisions, even when based on incomplete information or in the face of uncertainty. You articulate a compelling, inspired, and relatable vision.


  • A BS degree in business, engineering or related field
  • Knowledge of marketing dynamics as they apply to a technical manufacturing operation. 
  • Proven managerial skills in dealing with several product lines and experience leading team members 
  • Minimum of 7 years marketing, product management or related work experience
  • Excellent communication skills both verbal and written 
  • Highly skilled in developing and delivering presentations to a wide variety of audiences 
  • Proven ability to develop successful business plans in a B2B / B2C environment
  • Ability to travel up to 25% of the time
  • Legal work authorization in the United States - Sponsorship will not be provided for this role


  • MBA degree
  • 10 years of marketing, product management or related work experience
  • Working knowledge of the markets, products, customers, and competitors in the HVAC/R industry 

We offer the flexibility of a core hour work schedule Monday - Friday.  Employees can flex their start and stop times given they are working during the core hours of 9:00am - 3:00pm.  Our teams work together to ensure their chosen work schedules are supporting our customers.  We are piloting a new remote work policy which allows eligible U.S. employees the option to work remotely up to three days per week.

Emerson places a high value on ensuring that team members have a good work-life balance. We provide access to a competitive benefits package, including the following: medical insurance, dental and vision coverage, 401k participation with a competitive immediate match, fitness center, tuition reimbursement, parental leave, and an online wellness rewards program. Immediate vacation and holiday leave available. Team member resource groups ensure that the Emerson values are incorporated into everyday team member life.

Why Work in St. Louis, Missouri
Our facility is in St. Louis famous for its Gateway Arch standing at 630 feet tall. St Louis is a family-friendly historic metropolitan area with a low-cost of living and first-class schools. The city offers excellent restaurants, shopping areas, art galleries, and numerous festivals throughout the year making this an exciting place to live and work. 

About our Location
This location is the host of Emerson’s corporate headquarters and Commercial and Residential Solutions Tools, Hermetic Motors, and other businesses. Our products, such as the InSinkErator, Sensi, and RIDGID have become household names that support the comfort and well-being of our customers. The ComRes platform employees at this location provide support to the various businesses within Commercial and Residential Solutions, allowing for many networking opportunities across businesses. The connectedness between ComRes and Corporate employees allow for a close relationship and the opportunity to explore opportunities across Emerson. 

WHY EMERSON? Our Commitment to Our PeopleWe invest in our employees to ensure they have the marketplace knowledge, skills and competencies to compete and lead in a global economy. Our training programs focus on end-to-end development from onboarding through senior leadership. Flexible and competitive benefits plans offer you the right options to meet your individual/family needs:  medical insurance plans, dental and vision coverage, 401(k), tuition reimbursement, and more.  We provide employees flexible time off plans including paid parental leave (maternal and paternal), vacation and holiday leave. Our success is measured by the positive impact we make on people, our communities and the world in which we live. Learn more about us!. Our Commitment to Diversity & InclusionAt Emerson, we are committed to fostering a culture where every employee is valued and respected for their experiences and perspectives. We believe a diverse and inclusive work environment contributes to the rich exchange of ideas that inspires innovation and brings the best solutions to our customers. This philosophy is fundamental to living our company’s values and our responsibility to leave the world in a better place. Diversity and Inclusion at Emerson is about welcoming, respecting, and valuing the differences each employee possesses. Inclusion is creating a real sense of engagement, belonging and connection for all employees. Learn more about our Culture & Values and about Diversity & Inclusion at Emerson. Work AuthorizationEmerson will only employ those who are legally authorized to work in the United States. This is not a position for which sponsorship will be provided. Individuals with temporary visas such as E, F-1, H-1, H-2, L, B, J, or TN or who need sponsorship for work authorization now or in the future, are not eligible for hire. Equal Opportunity EmployerEmerson is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, race, color, religion, national origin, age, marital status, political affiliation, sexual orientation, gender identity, genetic information, disability or protected veteran status. We are committed to providing a workplace free of any discrimination or harassment. If you have a disability and are having difficulty accessing or using this website to apply for a position, you can request help by sending an email to