Senior Associate Marketing Strategy & Analysis at Sapient Corporation in Boston, Massachusetts

Posted in Other 14 days ago.

Job Description:

Company Description

Publicis Sapient is a digital transformation partner helping established organizations get to their future, digitally-enabled state, both in the way they work and the way they serve their customers. We help unlock value through a start-up mindset and modern methods, fusing strategy, consulting and customer experience with agile engineering and problem-solving creativity. United by our core values and our purpose of helping people thrive in the brave pursuit of next, our 20,000+ people in 53 offices around the world combine experience across technology, data sciences, consulting and customer obsession to accelerate our clients' businesses through designing the products and services their customers truly value.

Job Description

Develop, create, and modify general computer applications software. Design Tag strategy, Solution Design Reference (SDR), and datalayer specifications to outline detailed instructions for Adobe Analytics solution implementation. Configure integration of personalization platform within the Adobe Dynamic Tag Management System (DTM). Perform technical implementation of personalization use cases through required segmentation data from Adobe Analytics reports. Create test activities to perform A/B, Experience Targeting (XT) and Multi-Variate (MVT) analysis for content optimization. Monitor live activities to analyze the data and share timely insights with client team for activity performance. Work with third-party and media teams for supporting the activation of media use cases from analytics audiences' standpoint. In alignment with Data Driven Experience Driven (DDXD) approach, execute end-to-end implementation of personalization use cases. Coordinate with Development team for implementation of datalayer specification as defined in the Solution Design Reference (SDR) document. In iterative mode, recommend optimization use cases based on current landscape of analytics data and discuss with Client Marketing, User Experience, & IT teams for scope closure. Perform internal Quality Assurance and User Acceptance Testing (UAT) to validate implementation and align with the solution design documents for final client delivery.


Employer will accept Bachelor's degree in Computer Science, Engineering, Business, or related field, followed by five years of progressive, post-baccalaureate work experience in job offered or five years of progressive, post-baccalaureate work experience in a related occupation. Experience must include 1 year of experience with each of the following: 1) Adobe Analytics (Adobe SiteCatalyst); 2) Adobe Dynamic Tag Management System (DTM); 3) Vertical and platform domain knowledge; 4) JavaScript, jQuery, HTML, and, CSS; 5) MS Office; 6) Statistical Concepts; and, 7) JIRA and Confluence.
Must be available to work on projects at various, unanticipated sites throughout the United States.

Additional Information


In order to be considered for this position, you must send resume to: [emailprotected] Please refer to Job # 6630.3673.10

Career Path
We hire Senior Associate Marketing Strategy & Analysis for multiple positions, various levels.

Available locations: Boston, Massachusetts and various, unanticipated sites throughout the United States

This position is part of our incentive-based employee referral program.

As part of our dedication to an inclusive and diverse workforce, Publicis.Sapient is committed to Equal Employment Opportunity without regard for race, color, national origin, ethnicity, gender, protected veteran status, disability, sexual orientation, gender identity, or religion. We are also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at [emailprotected] or you may call us at +1-617-621-0200.

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