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Sr. Brand Marketing Manager- Global Pre-Saturated Wipers at Kimberly-Clark Corporation in Roswell, Georgia

Posted in General Business 30+ days ago.

Type: Full-Time





Job Description:

Sr. Brand Marketing Manager- Global Pre-Saturated Wipers

Job Description

Kimberly-Clark is a leading branded wiping solutions provider in the B2B space with #1 market share in disposable wipers in most geographies it plays in globally. This role will help drive current growth strategies and help build the next Billion $ brand for Kimberly-Clark

Main Purpose of the Role:

Delivers sustainable business results by leveraging Market Foundations to identify & align KCP's priority market segments.  Develops deep customer insights and partners with brand teams to build innovation pipeline & calendars.  Builds and analyzes customer and competitive insights, translating these into actions that bring value to our customers and commercial activations to enable profitable growth. Serves as a SME for the category and drives all commercialization and marketing activities from global category perspective to bring large innovations to the market.

Brands:  WypAll®, Kimtech® and Scott®

Complexity: Global

One-KC Scope:


  • Individual contributor with comprehensive knowledge in specific area; knowledge base acquired from several years of experience area

  • Works independently based on strategic direction and requires limited direction to complete assignments

  • Works in agile work environment, inclusive of leading and being a team member on scrum teams

  • Works as a team player within and across teams

  • In-depth knowledge of specialized functional areas is required to complete work responsibilities

  • Provides recommendations and influences strategic decision making

  • Requires ability to interpret and adapt theory and textbook concepts into workable solutions for delivery of work

  • May instruct or coach other professionals

Business Type: B2B

Direct Reports: None

Reports To: Associate Director – Global Wipers Business

Role Accountabilities:


  • Builds and leverages external market and internal insights that informs commercial execution to create and capture customer value

  • Leads marketing initiatives (Innovation/Renovation) in support of driving a profitable global P&L

  • Builds commercial value proposition for customers (end-user, chooser, distribution & sales)

  • Builds and activates commercial sales and marketing plan for launch to realizing revenue

  • Builds pricing insights and recommended pricing structure aligned to regional pricing strategies

  • Partners with Customer Marketing to align Reasons to Believe (RTB’s) for product solutions and lead the development & execution of detailed product commercialization plans

  • Partners with regional & global Brand/Category leaders on marketing and category launch strategy & tactics

  • Supports Regulatory team with market specific information for assigned product categories

  • Partners with regional Marketing, Sales Team & Supply Chain, develop launch forecasts & volumes for product innovation & renovation

  • Partners with Central Digital Operations team to develop & execute digital sales tools, websites, SEO/SEM

  • Partner with Sales Capability / Effectiveness to build capability of sales organization in assigned product categories to improve sales closure rates

  • Partners with Channel Marketing & Business Development teams to define channel marketing plan per market, including launch plans for innovation, renovation & product changes

  • Identifies and leverages best practices & drive synergies across Clusters

  • Builds capability / competency within the organization against this strategic category

Standard Work:


  • Provides marketing support to regional marketing and sales organization including sales capability, activation, insights & go-to-market commercialization

  • Supports product management in key projects for elevating our marketing on and offline – inclusive of data accuracy & digital experience

  • Leads the translation and activation of the Brand Identity Guidelines for key initiatives

  • Monitors performance of marketing programs (ROI) and adjusts accordingly

  • Manages assigned marketing budget within CFI’s

  • Actively visits customers and channel partners to capture insights and check and adjust marketing programs

  • Actively works with internal and external sales partners

  • Acts as a member of the Brand Management Community of Practice to share & learn best practices

Education & Experience

Essential:


  • Bachelor Degree, in business-related discipline

  • 10-12 years of experience in marketing / brand management / sales roles with a demonstrated track record of achievement and growth in leadership behavior

  • Experience working with chemicals, pre-saturated wipers and/or regulated products

  • P&L management

  • New Product Commercialization

  • Resolving complex problems and translating to business opportunities

  • Product & technology development and working with R&D, Manufacturing & Product Supply

  • Managing & successfully influencing complex stakeholder relationships

Preferred:


  • Masters / MBA with concentration in Marketing

  • Experience in a B2B environment

  • Commercial / Functional Skills

  • Strong business & organizational acumen – understanding of market dynamics, P&L management & commercial mindset etc.

  • Strong project management skills

  • Product & portfolio management including managing projects through gate processes

  • Strong understanding of brand & category foundational tools

  • Strong analytical skills

  • Able to make tough, informed decisions quickly to keep performance on track

  • Able to navigate and perform in ambiguous circumstances

  • Demonstrated contagious positive energy to influence, inspire & drive results

  • Able to read, write & speak English fluently

Kimberly-Clark and its well-known global brands are an indispensable part of life for people in more than 175 countries. Every day, 1.3 billion people - nearly a quarter of the world's population - trust K-C brands and the solutions they provide to enhance their health, hygiene, and well-being. With brands such as Kleenex, Scott, Huggies, Pull-Ups, Kotex, and Depend, Kimberly-Clark holds No.1 or No. 2 share positions in more than 80 countries. With more than 140 years of history of innovation, we believe in recruiting the best people and empowering them do their best work.  If fresh thinking and a passion to win inspire you, come Unleash Your Power at Kimberly-Clark.   

 

For Kimberly-Clark to grow and prosper, we must be an inclusive organization that applies the diverse experiences and passions of its team members to brands that make life better for people all around the world.  We actively seek to build a workforce that reflects the experiences of our consumers.  When you bring your original thinking to Kimberly-Clark, you fuel the continued success of our enterprise. We are a committed equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, age, pregnancy, genetic information, citizenship status, or any other characteristic protected by law. 

The statements above are intended to describe the general nature and level of work performed by employees assigned to this classification. Statements are not intended to be construed as an exhaustive list of all duties, responsibilities and skills required for this position. 

 

This position may require a post-offer/pre-hire Physical Abilities Test (PAT) to confirm that individuals are able to perform the essential functions of the job.  

 

K-C requires that an employee have authorization to work in the country in which the role is based.  In the event an applicant does not have current work authorization, K-C will determine, in its sole discretion, whether to sponsor an individual for work authorization.  However, based on immigration requirements, not all roles are suitable for sponsorship. This position is subject to drug and alcohol testing, including pre-employment testing. 

Global VISA and Relocation Specifications:

K-C will support intra-region relocation for the chosen candidate for the role, including assistance to obtain proper work authorization. The benefits provided will be per the terms of K-C’s applicable mobility policies. The benefits/policy provided will decided in K-C’s sole discretion.

Primary Location

USA-GA-Atlanta-Roswell

Additional Locations

USA-CA-San Jose-Flexible Location, USA-NJ-Newark-Flexible Location

Worker Type

Employee

Worker Sub-Type

Regular

Time Type

Full time





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