This Senior Copywriter position is responsible for collaborating with the Art Director to create integrated marketing campaigns. You will work with an award-winning, in-house, creative team of Art Directors, Designers, and Copywriters to help concept and execute advertising campaigns for a variety of Social Media and CRM marketing initiatives. Ideal candidates will have experience in Content Strategy and Customer Relationship Marketing. As part of the Creative Services team, you will play a key role in crafting and preserving the Publix brand. The Senior Copywriter is a member of a Digital Creative Team and reports to a Creative Director.
Additional responsibilities include:
develops relevant and unique concept independently or in collaboration with other Creative development team members
writes effective copy for a variety of customer-directed communications; social media, adaptive or responsive websites (desktop/mobile), mobile apps, email, digital ads, direct mail, in-store ads, videos, and other necessary content
reviews, proofreads, and edits drafts of communication pieces before final publishing, as needed
Associate’s degree in Business or Liberal Arts or equivalent experience
at least three (3) years of experience writing advertising copy (digital/traditional)
knowledge of concept development process
knowledge of traditional and digital media channels (e.g., print, video, radio, TV, social and digital, adaptive/responsive websites, apps, mobile sites)
knowledge of marketing/advertising industry and trends
knowledge of various media strengths and limitations including digital communications, print communications, broadcast, radio, and their associated distribution processes
ability to evaluate creative work for effectiveness against established creative strategies and objectives
basic knowledge of MacOS
basic knowledge of Adobe Creative Suite
basic knowledge of MS Office
willingness to travel up to several days at a time with overnight stays
willingness to work late hours and during weekends
Bachelor’s Degree in Mass Communications, Advertising, or Integrated Copywriting Portfolio Diploma
four (4) or more years of experience writing advertising copy (digital/traditional)
knowledge of Publix Marketing department workflow processes and project lifecycles
knowledge of the Publix brand positioning and lines of business
knowledge of the Publix target customer, retail environments, and purchasing behaviors and Publix business objectives
intermediate knowledge of MS Office
Employee stock ownership plan that contributes Publix stock to associates each year at no cost
An opportunity to purchase additional shares of our privately-held stock
401(k) retirement savings plan
Group health plan (with prescription benefits)
Group dental plan
Group vision plan
Sick pay
Long-term disability insurance
Company-paid life insurance (with accidental death & dismemberment benefits)
Tuition reimbursement
Vacation pay
Free hot lunches (buffet-style) at facilities with a cafeteria
Paycheck direct deposit
Credit union
Access to over 50 discount offers including discounts on computer, vehicle and wireless purchases
6 paid holidays (associates can exchange the following holidays with their manager’s approval: New Year’s Day, Memorial Day, Fourth of July, and Labor Day).