Sr. Copywriter - Lakeland at Publix Super Markets, Inc. in Lakeland, Florida

Job Description:

This Senior Copywriter position is responsible for collaborating with the Art Director to create integrated marketing campaigns. You will work with an award-winning, in-house, creative team of Art Directors, Designers, and Copywriters to help concept and execute advertising campaigns for a variety of Social Media and CRM marketing initiatives. Ideal candidates will have experience in Content Strategy and Customer Relationship Marketing. As part of the Creative Services team, you will play a key role in crafting and preserving the Publix brand. The Senior Copywriter is a member of a Digital Creative Team and reports to a Creative Director.

 

Additional responsibilities include: 

• develops relevant and unique concept independently or in collaboration with other Creative development team members


• writes effective copy for a variety of customer-directed communications; social media, adaptive or responsive websites (desktop/mobile), mobile apps, email, digital ads, direct mail, in-store ads, videos, and other necessary content


• reviews, proofreads, and edits drafts of communication pieces before final publishing, as needed

• Associate’s degree in Business or Liberal Arts or equivalent experience


• at least three (3) years of experience writing advertising copy (digital/traditional)


• knowledge of concept development process


• knowledge of traditional and digital media channels (e.g., print, video, radio, TV, social and digital, adaptive/responsive websites, apps, mobile sites)


• knowledge of marketing/advertising industry and trends


• knowledge of various media strengths and limitations including digital communications, print communications, broadcast, radio, and their associated distribution processes


• ability to evaluate creative work for effectiveness against established creative strategies and objectives


• basic knowledge of MacOS


• basic knowledge of Adobe Creative Suite


• basic knowledge of MS Office


• willingness to travel up to several days at a time with overnight stays


• willingness to work late hours and during weekends

• Bachelor’s Degree in Mass Communications, Advertising, or Integrated Copywriting Portfolio Diploma


• four (4) or more years of experience writing advertising copy (digital/traditional)


• knowledge of Publix Marketing department workflow processes and project lifecycles


• knowledge of the Publix brand positioning and lines of business


• knowledge of the Publix target customer, retail environments, and purchasing behaviors and Publix business objectives


• intermediate knowledge of MS Office

• Employee stock ownership plan that contributes Publix stock to associates each year at no cost


• An opportunity to purchase additional shares of our privately-held stock


• 401(k) retirement savings plan


• Group health plan (with prescription benefits)


• Group dental plan


• Group vision plan


• Sick pay


• Long-term disability insurance


• Company-paid life insurance (with accidental death & dismemberment benefits)


• Tuition reimbursement


• Vacation pay


• Free hot lunches (buffet-style) at facilities with a cafeteria


• Paycheck direct deposit


• Credit union


• Access to over 50 discount offers including discounts on computer, vehicle and wireless purchases


• 6 paid holidays (associates can exchange the following holidays with their manager’s approval: New Year’s Day, Memorial Day, Fourth of July, and Labor Day).