Director of Customer Innovation at K12 Services in Herndon, Virginia

Job Description:

 

• Meet Stride


• Success Stories


• Responsibility and Inclusion

Over 20 years ago, Stride was founded to provide personalized learning — powered by technology. We reached students where they were in their own journeys. We knocked down their barriers to great education. And we gave every learner equal opportunity to succeed — however they defined success. Stride innovated the learning experience with online and blended learning that prepared them for their lives ahead.

Stride is a community of passionate leaders.  Whether teachers, engineers, curriculum writers, or financial managers — whatever your expertise or role, we all work to empower futures through learning. And changing the trajectory of learning itself is one of our greatest missions.  Join us in developing more effective ways to learn and helping learners build the skills and confidence they need to make their way forward in life.

As the Director of Customer Innovation, you will create new programs and services that will enhance the value proposition of Stride’s General Education and Career Learning business lines, and make them more attractive to prospective students and their parents, thus supporting Stride’s strategic growth and revenue goals.

You’ll be part of a team in a fast-paced, end-to-end corporate marketing department that strives to continually test new approaches to improve performance. Reporting to the VP, Career Learning, you will use your expertise of launching new products to analyze and assess market needs and develop new services/features/products that can create significant new revenue streams for Stride. You will also be responsible for creating marketing campaigns to drive awareness and adoption of these features, lead the execution of programs through collaboration with internal stakeholders and external partners, and report on outcomes. Our diverse team values your contributions, thrives on collaboration, and celebrates successes together. 

The Director of Customer Innovation will be responsible for understanding the online education space and identifying opportunities for Stride to gain additional market share. You’ll use your experience of launching new products to manage the entire product development lifecycle from ideation to pilot to launch. You’ll deploy consumer research to deepen your understanding of customer needs and develop programs and campaigns to attract more parents to Stride. This is a new role and a new area of focus for Stride, and thus you will have many opportunities to innovate.

Essential Functions: 

• Assess consumer needs in the online education space and develop a product innovation strategy to exploit unmet needs, leveraging product and brand expertise


• Create and test new products/programs/services that can enhance the value proposition of Stride and thus drive incremental growth


• Create marketing campaigns to highlight the features and benefits of various products/services/features


• Measure awareness of programs and their effectiveness in converting prospects to customers


• Work with Stride marketing team, product teams, and schools to plan and manage our customer experience strategy roadmap and test and learn agenda.


• Manage partnerships that can augment the Stride value proposition

Supervisory Responsibilities: This position has no formal supervisory responsibilities. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential duties.

Minimum Required Qualifications:   

• Bachelor's degree AND


• 10-12 years of experience in marketing, specifically in product marketing/development, OR


• Equivalent combination of education and experience

Certificates and Licenses: None required.

Other Required Qualifications: 

• Experience with launching new products/features and managing the entire product development lifecycle


• Ability to think agile, 80/20 everything, and fail fast


• Strong empathy for customer experience and journey


• Experience working collaboratively across teams to achieve a common goal


• Ability to sell a vision to obtain cross-functional buy-in in a resource-constrained environment


• Understanding of product management processes


• Experience with product performance measurement and analytics


• Curiosity about newest marketing trends and desire to test and learn


• Entrepreneurial, creative, organized, self-motivated with attention to detail


• Ability to travel 10% of the time (minimal)


• Ability to clear required background check

Desired Qualifications: 

• Experience launching new products/services


• Case studies of self-initiated product innovation

Work Environment:  The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• This is a home-based position.  This position is open to residents of, and may be performed remotely from Washington, D.C., and from any state except Colorado. 

The above job is not intended to be an all-inclusive list of duties and standards of the position. Incumbents will follow any other instructions, and perform any other related duties, as assigned by their supervisor.  All employment is “at-will” as governed by the law of the state where the employee works.  It is further understood that the “at-will” nature of employment is one aspect of employment that cannot be changed except in writing and signed by an authorized officer. 

Stride, Inc. is a Federal Contractor, an Equal Opportunity/Affirmative Action Employer and a Drug-Free Workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected Veteran status age,, or genetics, or any other characteristic protected by law.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)

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