Job Description:

Product Manager

Overview

Responsible for all marketing activities. Develops marketing plans, strategies and tactics; then leads the implementation and follow-up. Has strong collaboration and leadership skills to effectively work with global sales and marketing counterparts. Must have a very hands-on approach to the business and be highly accountable for results. Will develop excellent, in-depth knowledge of the company products, customers and programs and achieve an appropriate level of clinical knowledge to be viewed as a resource by our customers, sales team, and internal employees.

Responsibilities

Develops and communicates sales and marketing plans for identified products/programs and drives supporting tactical activities accordingly.
• Conducts market research as necessary to gather design input, market trends, competitive activity, customer perspectives, etc.


• Works with sales leadership to understand needs and develop creative programs and initiatives to achieve defined objectives.


• Develops and manages marketing budgets within overall operating budgets.


• Gathers, analyzes and prepares information about the market(s), growth rates, pricing, competitors, reimbursement, emerging technologies, etc.


• Establishes and maintains relationships with Key Opinion Leaders.


• Works with Global marketing for the development, training and distribution of all marketing materials, sales aids, advertisements, reimbursement guides, etc. to support the core business.


• Works with global marketing partners to prepare and execute detailed new product launch plans, which include positioning, clinical data, selling tactics, forecasting, pricing, reimbursement, promotional programs, press releases, sales training, physician training, etc.


• Works with Global Medical Affairs and Clinical Affairs to interpret and translate scientific clinical data into commercial initiatives.

Qualifications

• Excellent presentation, organizational and interpersonal skills required. Customer service orientation required.


• Extensive knowledge of medical device industry and company products.


• Ability to prepare and deliver presentations to the management team and board of directors


• Good clinical acumen and ability conduct tabletop demonstrations and articulate technical attributes


• Experienced negotiator and ability to prepare, edit and execute necessary contracts and documents

Education:

• Minimum BS degree, MBA preferred

Experience:

• Minimum 3+ years of medical device marketing experience,


• Peripheral vascular or cardiovascular device experience desirable.


• Prior clinical experience in OR or cath lab desirable.


• Individually led multiple successful new product launches