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Lead Product Management & Development at AT&T in El Segundo, California

Posted in Other 30+ days ago.





Job Description:

The Broadband product’s primary means of interacting with our customers to offer value add services and meet troubleshooting needs is through Smart Home Manager (SHM). Smart Home Manager is a “product within a product” which is a collection of capabilities critical to the Broadband customer experience. This position is responsible for delivering on our 2021 Smart Home Manager (SHM) user acquisition adoption targets through strategic marketing tactics as well as driving feature integrity and great customer experiences. SHM is deploying revenue generating services in 2021, and as such, this manager will lead the service launch, driving adoption through marketing tactics and improving the user experience. This position will work with a team of product managers and be responsible for delivering product strategy, product roadmap, as well as solutions that will enable best in industry features, including a comprehensive competitive landscape assessment.

The AT&T Lead Product Marketing Manager should understand the dynamics of the TMT industry, as well as new and emerging product technologies and applications. Additionally, this position will have a thorough understanding of AT&T customer needs, ensure the development of a compelling customer experience and be accountable for driving results. The ability to analyze and process information, produce viable options and then recommend the best strategy is paramount. They will deal daily with senior leadership to establish strategic plans and performance objectives for programs and will have insight to analyze and define scope with cross functional stakeholders. The focus in this position is assessing and/or formulating strategic and/or tactical marketing and acquisition plans based on company business initiatives.

Key Roles and Responsibilities:

• Responsible for the success of Smart Home Manager through development and execution of comprehensive marketing plan.

• Conducts multi-year product planning to determine product life-cycle decisions, ensure consistency with overall marketing and corporate strategy, and achieve product performance, revenue, market share, and profitability objectives.

• Evaluates AT&T capabilities and trends in the industry to develop market research plans to inform product strategy.

• Identifies end-user customer roles, understands and documents their unique needs and expectations and designs customer-experience solutions supporting all phases of customer lifecycle.

• Identifies, monitors and analyzes internal (e.g. user trends, adoption trends, engagement metrics) and external (e.g., technology, market share, competitive) performance parameters to position, modify features and identify new uses for the product.

• Provides continuing product surveillance and management of established product to attain financial objectives.

• Performs continual performance analysis of tools and processes to identify and correct areas of functional deficit, process friction, or negative customer experience impacts. Develops gap analysis reports, resolution business cases, and recommended plans of resolution action.

• Accountable for growth targets

• Develops high impact presentations tailored to the audience to lead cross functional teams in resolution of marketing deliverables when needed. • Provides readout to leadership level regarding products and plans as assigned.

• Acts as team lead as needed to provide leadership to less experienced professionals. Considered an expert within the discipline.

Experience:

• 5+ years related product and/or marketing experience

• Experience in leading cross-functional efforts • End-to-end customer experience definition/strategy

• Successful gap analysis experience

• Proficiency of business tools i.e. Excel, PowerPoint, Word, SharePoint, Visio

• Strong background in planning, implementing and managing change

• Strong analytical and storytelling ability

• Strong interpersonal and leadership skills

• Experience launching new products and offers

• Experience in providing presentations to Senior Management




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