Digital Marketing Operations Specialist - Equinix Metal at Equinix in Redwood City, California

Job Description:

Digital Marketing Operations Specialist - Equinix Metal

Equinix is the world’s digital infrastructure company, operating 210 data centers across the globe and providing interconnections to all the key clouds and networks. Businesses need one place to simplify and bring together fragmented, complex infrastructure that spans private and public cloud environments. With Equinix Metal, customers can rapidly deploy automated single-tenant infrastructure and interact with 1,800+ networks and 2,900+ cloud and service providers. Our global platform allows customers to place infrastructure wherever they need it and connect it to everything they need to succeed. 

At Equinix, we help the world’s digital leaders scale with agility, speed the launch of digital services, deliver world-class experiences, and transform people’s lives. Our culture is based on collaboration and the growth and development of our teams.

Equinix Metal is looking for a hardworking and experienced digital marketer to join our core marketing team. As Digital Marketing Operations Specialist, you will be responsible for handling day-today digital toolset integrations and operations, SEO, analytics and reporting across the Equinix Metal product portfolio.

You will be responsible for building, testing and trialing digital marketing programs and will work closely with colleagues across Brand Experience, Developer Relations, Sales Operations, Engineering and Product. In addition to partnering with an internal development and design team as well as handling external vendors, you will work closely with the broader Equinix team that runs digital platforms and is responsible for building content across company-wide digital touchpoints, including web, social media, video, etc.

The ideal candidate will be a digital specialist with a consumer-first approach and a clear track record of crafting ground-breaking and innovative campaigns that push the boundaries of new platforms. They will enjoy working closely with other marketing, communications, and product teams to develop and execute programs that deepen our relationship with users and attract the right new customers to Equinix Metal at the right time.

The position requires a strategic and results-oriented mentality with practitioner capabilities, and a passion for building both teams and processes from the ground up. In addition to collaborating on the development of strategic planning sessions, this person will also help lead ongoing digital toolset integration (analytics, advertising and CRM platforms) and SEO initiatives.

Responsibilities

• Partner with the Digital Marketing Manager to develop, lead and execute all aspects of our campaigns: planning and execution of advertising campaigns, measurement / analytics, channel optimization and reporting




• Work within set budgets to plan and achieve campaign KPIs




• Be a strong voice at the table to drive digital decision making and process development




• Use data to drive outstanding digital experiences and increase user engagement, using findings to advise and support the creative approach and drive KPI's across platforms and campaigns




• Drive execution intelligence, insights, and delivery using key digital and social analytics, and CMS packages




• Familiarity with Google Analytics, Hubspot, and Intercom are required. Demandbase, and Salesforce are a plus.




• Co-create new team processes to streamline internal workflow and maximize efficiency




• Continuously optimize our digital channels through continued learning and knowledge of best practices—IP learnings, paid media KPIs, competitive efforts, brand partner input

Qualifications

• 4+ years of confirmed experience in digital marketing—in-house or at an agency. Ideally, direct experience working with cloud infrastructure and/or digital platforms.




• Experience designing and supporting integrated digital marketing activities including social media campaigns, display ads, retargeting, paid search and lead generation campaigns




• Deep passion and understanding of using web metrics and digital analytics to generate, analyze and interpret data to drive user optimization and identify areas of opportunity




• Be laser-focused on problem solving and enjoy using marketing operations tools to find solutions to our customer’s biggest challenges




• In-depth knowledge of SEO




• Desire to find opportunities for strategic brand involvement within the digital space




• Passion for cloud, developers, infrastructure, and Equinix Metal’s vision.




• A proactive attitude, strong work ethic, and ability to collaborate optimally with cross-functional and franchise team leads

We offer Medical, TeleMedicine, Dental, Vision, Life and AD&D insurance, 401K, Leave of absence & disability benefits, paid time off & holidays and more. 

In accordance with Colorado State Law (https://leg.colorado.gov/bills/sb19-085) the salary range for Colorado for this role is $80,000 - $108,000 per Year/Hour with 15% bonus target.

Equinix is an equal opportunity employer. All applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, or a qualified individual with disability.