Marketing Campaign Manager at ScanSource Inc in Greenville, South Carolina

Job Description:

Summary:

As the campaign manager, you’ll find develop and manage multi-channel marketing campaigns  (i.e. emails, paid media, direct mail, events, webinars, etc.) to support marketing strategies focused on driving demand.  In collaboration with the go-to-market teams, this role is responsible for finding creative ways to drive demand and will manage multiple campaigns simultaneously to ensure timely, accurate and on budget completion. This is a fast-paced role that requires extreme organization and high-collaboration.  Enthusiastic about advertising and marketing, trends in the industry and idea generation.

Essential Job Duties:

• Develop brand-aligned, multi-channel marketing campaigns, learn what resonates with different audiences, and achieve campaign goals and objectives


• Work alongside the Go-to-Market teams, creative, event experience, demand generation, digital and other key stakeholders to ensure all KPIs are met.


• Ensure all campaigns are delivered effectively, within deadline and aligned with business objectives


• Oversee execution of marketing plans that may include activities similar to year-long promotions, ads, direct mail, collateral, websites, electronic marketing campaigns and various other marketing projects


• Provide analysis and reporting of each campaign, including interpretation, commentary and recommendations of campaign improvements.


• Maintains consistent corporate image throughout all marketing projects


• Responsible for reviewing and proofreading all campaign deliverables for accuracy.


• Ability to self-manage and interact successfully with individuals and teams across functions with the flexibility to adapt to changing objectives


• Astute attention to detail and accuracy


• Excellent verbal and written communication skills and strong ability for personal interaction and persuasion


• Possess proficient computer skills including Microsoft Office, Project Management software, and various internet web browsers


• Must be flexible and adaptable


• Other duties as assigned

Behaviors & Attributes:

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  Energy Level – Excels in a fast paced environment. Enjoys working under pressure and strict deadlines.


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  Assertiveness – Very comfortable making decisions and taking the role of leader. Does not hesitate or procrastinate in making decisions that may have a negative reception by others.


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  Sociability – Interacts wells with others and places value on teamwork and collaboration. Involves others in work and decisions.


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  Manageability – Follows established guidelines and policies. Accepts feedback and direction. Ability to think outside the box and develop alternative methods and processes but able to work within the processes established by others.


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  Attitude – Keeps a positive attitude about change, conflict, and challenging relationships.


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  Decisiveness – Typically makes decisions without procrastination and generally does not waver or back down once a decision is made.


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  Accommodating – Friendly and co-operative but does not avoid conflict or confrontation.


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  Independence –Ability to work within established guidelines but is comfortable working with limited supervision, making decisions, and handling new situations.


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  Objective Judgment – Strives to balance intuition and fact when making decisions and judgments.

Reporting Relationships:

• Direct supervision from Director, Customer Insights


• Frequent interaction with additional Managers and Directors.


• Occasional interaction with VP of Worldwide Marketing

Requirements:

• Presentation skills


• Negotiation skills


• College education with a degree in Advertising, Communications, Journalism, Marketing or Business


• 5+ years ad agency or marketing communications company or department experience

Physical Requirements:

• Ability to sit at a computer terminal for long periods of time.


• Ability to be physically in attendance at workstation at designated company office location during normal business hours designated for this position.


• Ability to travel 10-20% of the time


• Ability to lift 10-30 pounds.

ScanSource, Inc. is an Equal Opportunity Employer

EOE/M/F

See job description