Director-Product Marketing Management (DIRECTV) at AT&T in El Segundo, California

Job Description:

At AT&T, we bring the world together with technology in ways you never imagined. Whether it’s your next big idea or the newest innovation, we’re looking for people like you to lead the way. Your creative solutions could impact innovations across telecommunications, high-speed Internet and pay TV. It’s an opportunity to combine your passions for entertainment, media and technology to transform our company and your career. Step into a future with AT&T.

Director of Packaging Strategy

Overall Purpose

Design, develop and implement content packaging strategy for video products and services within the AT&T portfolio.

Description

As the Director of Packaging Strategy, you will lead a team that develops, implements, and executes on video service packaging and other profitable growth strategies across all of AT&T video platforms.  This exciting role will support the DIRECTV satellite, AT&T TV, and U-verse TV platforms as well as any new platforms.

As AT&T seeks to drive long-term profitable growth and a differentiated customer experience, this position will be tasked with keeping abreast of customer needs to ensure we provide exceptional choice and value. This will require envisioning creative solutions to meet those customer needs while aligning with enterprise subscriber, revenue, and margin goals. 

Key Responsibilities:

• Develop content packaging strategy that keeps AT&T’s content offering competitive, balancing price with customer value
• Engage with content acquisition org to develop content renewal strategy and manage dispute PMO
• Drive evaluation of customer impact from new content
• Manage packaging strategy team    

(40%) Develop content packaging strategy that keeps AT&T’s content offering competitive, balancing price with customer value

• Develop and support strategic principles to guide enterprise wide packaging requirements
• Develop and lead periodic enhancements to Residential & Commercial programming packages to meet customer needs while aligning with ACPU goals and programming contractual requirements.
• Drive current packaging opportunities including:
  • Skinny bundle (retention or otherwise)
  • Network additions to improve customer value
  • Low performing network pruning to save cost
• Utilize analytics and financial modeling to drive fact-based decision making
• Leverage analyses of viewership data and gathering competitive insights
• Coordinate with Consumer Research, Competitive Intelligence, Customer Service, and Investor Relations to track customer pricing and packaging needs, industry trends and competitive dynamics, and to identify threats and opportunities
• Working with cross-functional stakeholders (including Sales, Marketing, Analytics, Finance, Programming Acquisition, Legal, Engineering, and IT) to ensure buy-in and proper execution to packaging requirements

(20%) Engage with Programming team to develop content renewal strategy and manage dispute PMO

• Work with the Programming Acquisition team to identify the latest programmer developments and trends, and support the team during the deal planning and negotiation process
• Align on key deal objectives and priorities, and the negotiation approach
• Determine customer impact of content changes, and work with financial organization to quantify fair value ranges for content
• Manage the Dispute PMO as necessary, coordinate dispute readiness activities across all of the AT&T video organization including
  • Retention
  • Call Centers
  • Digital Tactics
  • Broadcast Operations
  • Public Relations
  • Investor Relations
  • Legal
  • Executive

(20%) Drive evaluation of customer impact from new content

• Work in conjunction with the Marketing, Analytics, and Programming teams to keep abreast of video content trends, including opportunities to bring new content into the AT&T offering profitably to improve the customer value proposition
• Develop strategic thinking around revenue generating opportunities that leverage the AT&T Video platforms, premiums, sports programing, and other assets to optimize revenue
• Work with finance and analytics to quantify the impact of content adds

(20%) Manage packaging strategy team  

• Provide daily leadership to team of senior managers responsible for evaluating upcoming renewals, valuing potential new content, and staying abreast of opportunities to improve our customer value proposition.
• Evaluates the performance, career planning and development for the team.
• Influences decisions regarding the hiring, firing, disciplinary action, promotional activity, and pay decisions for subordinates.

Qualifications

• 7-10 years of experience envisioning and executing margin and profit growth strategies, with prior positions in at least one of the following industries:
  • Top tier strategy consulting
  • Subscription based services
  • Telecom, media, entertainment, or consumer industries
• BS required, MBA or other advanced degree from a leading program preferred
• Demonstrated success in working to drive a business using inputs from customer research and competitive/industry intelligence
• Proven success leading large cross-functional teams and managing various enterprise priorities
• Self-directed, results-oriented individual who can independently handle multiple priorities and thrive in a fast-paced environment
• Ability to champion ideas and execute in an expedited timeframe
• Strong strategic, financial, analytical, and conceptual skills
• Strong written and oral communications, with experience preparing documents and presenting to Senior Executives

Ready to join our team? Apply today!

AT&T and TPG signed an agreement to form a new entity, DIRECTV, which will own and operate AT&T’s U.S. video unit consisting of DIRECTV (consumer and business satellite services), AT&T TV and U-verse TV (excluding U-verse network assets). When the transaction closes, the job you are applying for will become part of the New DIRECTV.  Transaction is expected to close in the second half of 2021.  Until closing, this role will be a part of AT&T’s U.S. video unit. For more information, please click here.

Required Qualifications: 

• A successful candidate will have a minimum of 7 years experience with technology product management/marketing or telecom
• Strong and well defined communications, interpersonal, presentation and leadership skills a must
• Project Management background essential
• AT&T will consider for employment qualified applicants in a manner consistent with the requirements of federal, state and local laws
• The successful candidate will be able to perform the following with or without reasonable accommodation:
  • Ability to operate a personal computer, wireless equipment, copier and fax 

• Bachelor's or Master's degree in Business or Marketing is preferred

• Competitive pay (base salary plus bonus): Base pay varies by position location
• Excellent benefits (401k, tuition reimbursement, paid time off, medical/dental and more!)
• Top-notch on-going training on the latest technology
• A fun, fast paced work environment