Sr Mgr, Email & Social Media at Performance Health in Roselle, Illinois

Job Description:

Performance Health is seeking a Sr. Mgr, Email and Social Media to join our Digital Marketing team. This position will oversee the strategic development and daily execution of all global emails campaigns. Responsible for managing our email service platform "Dot Digital", developing KPIs and developing a strong customer segmentation database. This includes defining & enhancing the email welcome journey and developing new email automations. You will be working closely with all global marketing teams to plan, develop, acquire and grow revenues.

To perform this job successfully, an individual must be able to perform each essential job duties satisfactorily. The requirements listed below are representative of the knowledge, skills, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Essential Job Duties & Responsibilities

• Develop Performance Health's email platform strategy and ensure we are maximizing Dot Digital's platform capabilities including linking to Magento to develop future automations


• Ownership and management of the Dot Digital relationship


• Develop a new customer segmentation so we can send targeted emails to relevant customers to increase customer engagement thus grow revenue


• Enhance monthly reporting & KPI's to ensure we test, learn and tweaks future emails to grow KPIs for all global markets


• Partner with the global marketing teams to ensure we have long term email plans to acquire & grow customers


• Work collaboratively with content & graphic design teams to oversee daily execution of email plans


• Develop A/B testing strategy and detailed analysis of content, design, subject lines, and calls to action to increase open rates, click-through rates, and conversion rates


• Define the overall social media strategy for all key brands including budget allocation, target customers and monthly KPI's


• Manage and partner with outsourced agencies who manage our key social media brands to ensure they continue to deliver impactful campaigns, strong KPI's and compelling return of investment


• Oversee daily monitoring, responding and listening efforts across all social channels for Performance Health. Ensure timely execution of responses and escalations as needed.


• Manage and monitor our key competitors from a digital marketing perspective and make recommendations to enhance our future plans


• Performs other duties as assigned

Job Qualifications

• Bachelor's degree in marketing, business or related field


• Minimum of 10 years' experience in developing and executing email & social media strategies


• Strong portfolio demonstrating impact emails & social media plans/executions


• Ability to lead & manage multiple projects based on global market demands


• Ability to interpret and translate analytics into actionable insights


• Solid understanding of how email service platforms work, preferably Dot Digital


• Outstanding experience on how to acquire and grow new customers and nurture existing via email or social media interactions


• Experience managing direct and virtual teams


• Strong experience in working with partner agencies


• Ability to travel 10-20% of the time, including overnight travel

Performance Health is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, and any other characteristic protected by law.