Sesame Workshop is seeking a Manager, Market Research to focus on International Research as part of the Market Research Team. This position will to be the main point person on all primary market research studies and ratings in support of Sesame Workshop's international efforts. The position will report to the VP Market Research but will work in support of the entire market research team as needed.
Please note - This position is based in NYC. Candidates should be local.
Responsibilities include:
Act as the main point person for international teams on all market research and ratings needs - this includes conducting all quantitative and qualitative research studies, ratings analysis, landscape analysis and syndicated data analysis as needed
Serve as a thought partner with all international project managers so they understand research findings, are able to utilize findings in their day to day work, propose new research/analysis to help drive business goals
Work in tandem with project managers to create pitch decks, one sheets and other materials to utilize research to drive business goals
Proactively investigate and report on key activities happening within the children's media/ licensing landscape within key territories
Be able to pivot to support both domestic and corporate market research needs as needed
Qualifications:
BA in a related field or similar experience
5+ years' experience in primary research with a key focus in international research
Some experience with TV ratings and/or digital research tools
Excellent organizational skills, written, and verbal communication skills
Experience with quantitative and qualitative research methods
Strong grasp of statistics and experience with statistical packages (SPSS, SAS, R)
Experience with research in the children's media space
Experience working with international research vendors and evaluating research proposals
Ability to project manage (both internal parties and external vendors) from RFP to final report on all projects with minimal oversight
Team play with excellent interpersonal skills
Ability to work under tight timelines
Ability to work effectively in multi-cultural settings
Equal Opportunity Employer/Minorities/Females/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity