Marketing Specialist at Shore United Bank in Easton, Maryland

Job Description:

Shore United Bank is looking for a Marketing Specialist to join our growing team! The Marketing Specialist is responsible for performing duties to support the Marketing Department. These duties include social media, press releases, newsletter creation, basic ad design, and content for all marketing channels.

Essential Functions

• Prepare a monthly newsletter to promote the vision, goals, and mission of Shore United Bank
  
  
  • Coordinate timely retrieval of necessary information from different departments to include in monthly newsletter based on relevant events and happenings within the company.
  
  
  • Provide educational content to employees to help generate referrals across companies.
  
  
  • Promote community vision and mission through employee involvement, photos, and testimonials.
  
  
  • Highlight employees to create a more connected work community throughout our wide geographic footprint.
  
  
  • Distribute monthly newsletter during the first week of each month
  
  
  
  


• Monitor and execute Chamber Membership opportunities
  
  
  • Maintain a centralized portal of chamber benefits including membership levels and supporting information.
  
  
  • Create timely eblasts to promote established marketing campaigns to support company growth goals.
  
  
  • Collaborate with chamber contacts to understand features and benefits of each membership.
  
  
  
  


• Design and schedule monthly advertisements with supporting message and eStatement banner advertisements to promote products and services on monthly bank statements.

• Assist in preparing timely content and videos to promote and drive engagement through various social media channels, such as Facebook, Instagram, LinkedIn, and YouTube.

• Provide support to the Marketing Department

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  • Monitor ads for accuracy and compliance and obtain appropriate approvals.
  
  
  • Respond to marketing requests received by phone, e-mail, or the company intranet in a timely and professional manner.
  
  
  • Monitor and fulfill marketing components of company donation and sponsorship opportunities, including logo distribution, ad creation, and providing branded messaging for radio ads, loudspeaker announcements and printed programs
  
  
  • Collaborate with the marketing team to discuss layout designs and content.
  
  
  • Assist with writing ad content for multiple media channels: print, digital, and social.
  
  
  • Assist with ad placement for multiple media channels.
  
  
  • Prepare press releases as assigned, obtain appropriate approvals, and distribute to media.
  
  
  • Assist with planning events and attend as needed.
  
  


• Perform various duties to support and monitor online and digital channels of campaigns, communications, and social media
  
  
  • Review and respond to customer requests and communications via electronic channels as assigned.
  
  
  • Modify website content for company website as requested.
  
  
  
  

Competencies

• Problem Solver


• Detail Oriented


• Self-Motivated


• Team Oriented


• Time Management


• Creative


• Logical and Critical Thinking

Position Type/Expected Hours of Work
This is a full-time non-exempt position, Monday through Friday.

Required Education and Experience

• Bachelor's degree in Marketing, Communications or related field of study required.


• A minimum of one (1) year related banking, marketing or communication experience required.

Preferred Skills and Qualifications

• General knowledge of bank products and services


• Ability to manage multiple priorities daily


• Ability to work well independently and as a group


• Proficient computer skills; specifically, Microsoft Office Suite and Outlook


• Moderate Adobe Suite skills


• Strong written and verbal communication skills

Additional Eligibility Qualifications

• Adobe Suite, specifically Illustrator and Photoshop

Company Benefits

• Join a family and community-oriented workplace that offers a team environment, along with a collaborative and friendly place to work


• Comprehensive benefits packing including health, dental, vision, short-term and long-term disability, long-term care insurance, company paid life insurance, and much more!


• 401k savings plan with up to a 4% company match


• Employee perks such as: employee banking services, loan discount program, tuition reimbursement, career development program, Employee Assistance Program, and wellness initiatives.


• Opportunity for growth and advancement


• Paid training program and continuous training sessions throughout the year on various topics


• Generous paid time off and paid sick time


• Community involvement opportunities

Shore United Bank is a full-service community bank with a rich history dating back to 1876. In excess of one billion in assets, we offer innovative financial services delivered with the personal touch you expect from a community bank. We serve a broad geographic area with branches in Maryland, Delaware, and Virginia, and we also provide a comprehensive suite of digital banking services that allow you to bank with us no matter where life takes you.

In addition to banking, we offer trust and wealth management services through Wye Financial & Trust, a division of Shore United Bank. Together, our team of experienced professionals is dedicated to helping you achieve your financial goals.

Shore United Bank: Good things are happening here.

Shore United Bank is an Affirmative Action/Equal Opportunity Employer. Shore United Bank is an E-Verify participant.