Senior Marketing Analyst at Dominium Management Services LLC in Dallas, Texas

Job Description:

Headquartered in Plymouth, Minnesota with Regional offices in Atlanta, Dallas, and Phoenix, Dominium is one of the nation’s largest and most innovative affordable housing development and management companies. Dominium is focused on real results and long-term value. By 2025, the company expects to be the country’s pre-eminent private developer, owner, and property manager of affordable housing.

Are you looking for an exciting job where you can put your skills, talents, and education to work at a company you can feel proud to be a part of? Do you want a workplace that will challenge you and offer you opportunities to have an impact? This role could be just what you’re looking for.

Position Summary: 

The Senior Marketing Analyst will support digital initiatives for Dominium.  This position will focus on creating the ideal user experience for prospects, across all digital channels and properties. Expertise coordinating paid and earned media campaigns (SEM, SEO, display, email, social) will be leveraged in the targeting and engagement of our audience.  This position will provide analytics and recommendations to the Director of Marketing to ensure successful execution and alignment to the business strategy.

Responsibilities:

• Direct responsibility for the marketing, advertising, promotional materials, and budget aspects of your designated portfolio of Dominium properties.


• Serve as a partner with the VP/RM to develop and assess the portfolio’s day-to-day marketing operations, budgetary goals, and current/future occupancy trends.


• Assist in the marketing and leasing components of the annual budget. Recommendations to be based upon occupancy goals, financing parameters (Sec 42 guidelines, Sec 8, etc.), market conditions and economic trends.


• Provide feedback on the physical aspect of the site including but not limited to; common areas, office condition/layout, exterior condition/curb appeal, clubhouse, signage.


• Analyze the effectiveness of each marketing or advertising source by reviewing traffic reports, Yardi reports and SafeRent. Make recommendations for campaign adjustments as needed.  Notify site staff of changes and provide copy of ad changes for each marketing campaign.


• Develop and manage property websites, including domain name acquisition, content, imagery and branding.


• Review leasing shop reports along with the VP/RM/AM quarterly and make recommendations on training needs for the site staff in effective marketing and leasing techniques.


• Review print/online ad campaigns creative and analytics regularly with VP/RM/AM to assess performance and recommend changes to increase overall acquisition. Submit ad request changes, follow proofing procedures for the source. Monitor budget component for the ad source per site.


• Train various courses as assigned in Dominium University


• Visit sites on a regular basis or as determined by the Director of Marketing and VP of that region.


• Meet with vendors as needed to review proposals for new opportunities and determine cost-effectiveness. Present opportunities to VP/RM/AM with suggestions on implementation, effectiveness and success measures.


• Monitor Who’s Calling numbers assigned to sites quarterly. Test on each ad proof, cancel when requested by RM/AM or when ad campaign is completed. Monitor reports against Yardi traffic to cross-check traffic numbers.


• Special requests or projects as directed by Director of Marketing.


• Monitor and administer monthly corporate marketing invoices with the Marketing Administrator.

Qualifications:

• Prior marketing, leasing or management experience in the multifamily industry is preferred but not required.


• 4-year degree and at least 2-5 years of experience required


• Good verbal and written communication skills


• Acceptable mathematical skills as measured by the Profile assessment


• Proficient in using a Personal Computer


• Must be able to travel overnight as needed


• Ability to use a personal computer


• Ability to communicate in English clearly with others verbally and in writing


• Work environment is primarily an indoor office environment


• Yardi experience preferred, but not required


• Property Solutions experience preferred, but not required


• Must have a valid driver’s license and ability to drive a motor vehicle

About Us: Dominium is one of the leading affordable housing development and property management companies nationwide. We have operations in more than 20 states and over 1,200 employees.  For over 45 years, we have offered excellence to the development and management of affordable housing communities across the United States. Dominium’s values are built upon the company’s mission and vision and include creating long-term value, integrity, developing people, and growth.

We offer a competitive salary, incentive bonus program, training and development programs, career growth opportunities, community volunteer and outreach program, and comprehensive benefits package for eligible employees including Medical, Dental, Life & Disability, Paid Time Off, 401(K), Flexible Spending Accounts, Employee Recognition & Wellness Programs.

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