Integrated Solutions Product Manager at Arthrex, Inc. in Naples, Florida

Job Description:

Arthrex, Inc. is a global medical device company and a leader in new product development and medical education in orthopedics. Arthrex is seeking a customer-oriented Integrated Solutions Product Manager to lead in the analysis, planning, and marketing of the Arthrex Synergy Integration business segment in order to optimize profit and meet marketing, financial, and corporate growth objectives. The successful candidate will work with product management, marketing, medical education and KOL’s to maximize the impact of marketing and educational efforts. Excellent interpersonal, presentation and leadership skills along with five plus years or more of related experience and a bachelor’s degree are essential for this position. The position does require travel.  Join our talented team at a global medical device company focused on Helping Surgeons Treat Their Patients Better™.

Main Objective: To lead in the downstream product management, planning, and marketing of the Arthrex Synergy Integration business segment in order to optimize profit and meet marketing, financial, and corporate growth objectives.

Essential Duties and Responsibilities:

• Point of contact for all corporate marketing initiatives and presentations for Synergy Integration, including tradeshow support, advertising management, website development support, sales tools and downstream marketing efforts.


• Work closely with product management to set priorities for promotional focus and efforts in order to best allocate resources to key growth product families.


• Responsible for developing marketing plans that include targeting, value proposition, key messaging, market analysis, competitive analysis, promotional planning, trade show strategy, sales tool development, digital and web strategy and a revenue walk for each product category.


• Responsible for managing all sales training efforts for a product team.


• Develop promotional launch plans for new products including key messaging, photography, videos, marketing materials, sales tools, ads, white papers and trade show strategy for important new products.


• Lead and provide a review of progress and updates for the Product Managers of Synergy Integration on all marketing initiatives.


• Work with Sales Leadership to develop tools and resources to support their efforts.


• Manage the entire quoting process for the integration solutions.


• Provide creative direction on campaigns, marketing materials, sales tools, ads, etc. and review and communicate campaign messaging and strategy regularly with the product managers for key initiatives.


• Assist Product Managers in KOL management and communication.


• Establish and review marketing analytics to support messaging, product focus, and promotional planning.


• Work closely with MRM team to effectively move assets through the review and approval process in the MRM system.


• Communicate product attributes and shortcomings to product managers and recommend product line enhancements.


• Collect key competitive information and ensure knowledge drives both sales effectiveness and product development direction.


• Must be able to travel domestically and potentially internationally up to 40% to sales presentations, demos, tradeshows, and customer meetings.


• In-Office based position located in Naples, Florida.
  
   

Incidental Duties:  The above statements describe the general nature and level of work being performed in this job. They are not intended to be an exhaustive list of all duties, and indeed additional responsibilities may be assigned, as required, by management.

Education and Experience:

• Bachelor’s degree required; preferably in business or marketing.  MBA highly preferred.


• Minimum of 5 years of experience in either brand and/or product management, and/or upstream and/or downstream marketing and/or surgical video and integration sales required.


• Minimum of 2 years of experience in the medical device industry required.

Knowledge and Skill Requirements/Specialized Courses and/or Training:

• Proven success in developing and executing promotional campaigns for product launches required.


• Experience contributing to the development of strategic marketing plan required.


• Skilled in working with different functions and effectively coordinating their activities to achieve desired results required.


• Excellent written and verbal communication skills in English required, including exceptional public speaking and presentation skills.


• Strong active listening skills, including the ability to identify and isolate customers concerns or objections.


• Completion of medical clearance required.

Machine, Tools, and/or Equipment Skills:  Proficient in Microsoft Office skills including Word, Excel, PowerPoint, and Outlook.  Ability to quickly learn new software and technology.

All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.