Ecommerce and Marketing Specialist - Cornell Retail Services at Cornell University in ithaca, New York

Job Description:

Student & Campus Life (SCL) inspires transformation in all Cornell students on their journey of individual, academic and personal evolution. Our division is comprised of leading student affairs experts who support our campus on pressing student life matters including public service, health, wellness, social justice, residential living, food services, sports, recreation, career services, and student activities and organizations including sorority and fraternity life. Our nearly 4,000 staff and student employees who make up SCL embrace the opportunity to represent the division and strive for excellence as we shape the Cornell student experience, one interaction at a time.

Cornell University embraces diversity and seeks candidates who will contribute to a climate that supports students, faculty and staff of all identities and backgrounds. We strongly encourage individuals from underrepresented and/or marginalized identities to apply.

A dynamic hub of the Cornell University campus and a recognized leader in collegiate retailing innovation, the Cornell Retail Services team serves students, faculty, staff, alumni and visitors through its 22,000 sq. ft. main store, online store, and branch locations, producing $25 million in annual sales and consistently achieving outstanding operational benchmarks. Cornell Retail Services strives to deliver legendary customer service, provide a rewarding work experience, and produce excellent financial results. The Cornell Store's Ecommerce business is rapidly approaching $7 million in annual sales with an aggressive projected growth plan over the next five years.

As a member of the Ecommerce, Retail Marketing and Communications team, the Ecommerce and Marketing Specialist will be a key participant in helping to significantly grow ecommerce sales and grow the online global retail presence for Cornell University. The Ecommerce and Marketing Specialist works closely with the Marketing team, Merchandising and Buying team, Retail/Store Operations team, Customer Care and store leadership to develop dynamic digital content and ecommerce strategies for the Cornell Store's online retail channels including our customer website, interdepartmental procurement website, Cornell Print Services website, as well as our specialty stores and supplemental web pages. This position is actively focused on deploying creative content, assisting in creating effective marketing promotions, coordinating deployment of digital content to align with marketing initiatives, providing operational effectiveness and enhancing website accessibility.

A successful Ecommerce and Marketing Specialist will be:

• Knowledgeable of current ecommerce consumer and business trends to ensure the appropriate strategies are delivered to meet the needs of each customer segment such as students, alumni, faculty, staff, parents, prospective students, visitors and ecommerce customers.




• Flexible and agile in a fast-paced business environment with challenging deadlines or priorities to ensure we continually meet key objectives




• Able to think creatively and demonstrate a high value on accuracy through strong organizational skills that ensure a high standards for quality and service




• Highly collaborative but also have the analytical skills needed take initiative, execute directives and work independently.

Required Qualifications:

• Bachelor's degree in marketing, communications, or related field and at least 2 years of relevant experience including writing and creating digital content for use on the web, social media, and email; or an equivalent combination or education and experience.




• Excellent verbal, written and interpersonal communication skill including editing and proofing skills.




• Advanced knowledge of HTML as well as experience with Google Analytics, Adobe Creative Suite, and a demonstrated understanding of digital production process and techniques.




• Graphic design skills for digital and print media including experience with Photoshop, Illustrator and InDesign

Preferred Qualifications:

• Additional experience specifically in a collegiate business environment, a multi-channel retail environment and/or maintaining an ecommerce website.




• Experience with CSS and JavaScript




• Prior experience managing budgets and forecasting business revenue

Visa sponsorship is not available for this position.

University Job Title:

Communication Spec II

Level:

E

Pay Rate Type:

Salary

Company:

Endowed

Contact Name:

Susie Jackson

Number of Openings:

1

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EEO Statement:

Diversity and Inclusion are a part of Cornell University's heritage. We are a recognized employer and educator valuing AA/EEO, Protected Veterans and Individuals with Disabilities. We also recognize a lawful preference in employment practices for Native Americans living on or near Indian reservations. Cornell University is an innovative Ivy League university and a great place to work. Our inclusive community of scholars, students, and staff impart an uncommon sense of larger purpose, and contribute creative ideas to further the university's mission of teaching, discovery, and engagement.

2021-04-19-07:00 Apply Now