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Social Media, AVP at Mizuho Americas Services LLC in New York, New York

Posted in Public Relations 30+ days ago.

Type: Full-Time





Job Description:

Summary

Our Corporate Communications & Marketing department team is looking for an AVP, Social Media. Reporting to the Executive Director, Social Media and Digital Strategy, you will be part of our social media team responsible for managing our social media channels and contributing creative ideas to grow the firm’s global presence.

Our ideal candidate will be highly creative and have a passion for all things social and content marketing. You must be able to collaborate effectively with a talented team of professionals – across PR, digital marketing, video production, conferences/events and creative services -- to support Mizuho’s business and brand objectives.

Responsibilities


  • Manage social media content calendar, aligning objectives to overarching content strategy, while maintaining a consistent cadence across all channels.

  • Brainstorm, pitch and develop creative social media posts to engage key audiences, while identifying opportunities to insert the brand into relevant conversations. Secure content approvals, as outlined in the Global Digital Content & Social Media Governance procedure.

  • Oversee community management across social media channels, liaising with respective business partners and/or regional contacts to craft responses to comments and messages, as needed.

  • Monitor conversation about the brand for engagement opportunities and issues identification.

  • Perform ongoing competitor audits for creative inspiration and strategy intelligence.

  • Educate colleagues by identifying, setting and sharing best practices for how to strengthen our brand’s reputation through the use of social media.

  • Stay up-to-date on social media news and trends to identify new opportunities for the brand.

  • Coordinate with the Executive Director of Social Media and Digital Strategy and media agency to launch, monitor and report on paid social campaigns.

  • Analyze and report out on key social media activity and campaigns.

  • Assist with promoting Mizuho’s social media activities with key stakeholders to educate them about the value, importance and opportunities of social media marketing.

  • Oversee social media accounts’ design (e.g., cover photo, company bio, etc.) for consistency with brand guidelines and overall digital presence.

Qualifications


  • 3-5 years of social media experience

  • Bachelor’s degree in Marketing, Communications or related field

  • Community management and editorial calendar planning experience  

  • Proven track record of designing and delivering strong social media content across channels, including LinkedIn, Twitter, Facebook, Instagram, Snapchat and YouTube

  • Excellent writing and copy-editing skills.  Ability to distill financial jargon into snackeable and engaging content.

  • Strong project management skills focused on organization, time management, and planning

  • Experience working with social marketing software (Percolate, Sprinklr, etc.)

  • Creative, out-of-the-box thinker

  • Interest in financial services a plus

  • Positive attitude and willingness to go above and beyond the stated duties

Company Overview

Mizuho Americas is a leading financial institution comprising several legal entities, which together offer clients corporate and investment banking, financing, securities, treasury services, asset management, research and more. Mizuho’s operations in the Americas connect a broad client base of major corporations, financial institutions and public sector groups to local markets and a vast global network. Mizuho Americas is an integral part of the Japan-based Mizuho Financial Group, Inc. (NYSE: MFG), which is comprised of offices in nearly 40 countries, approximately 60,000 employees, and assets of more than USD 1.8 trillion. Learn more at mizuhoamericas.com.

Mizuho Bank Ltd. offers a competitive total rewards package.

We are an EEO/AA Employer - M/F/Disability/Veteran.

We participate in the E-Verify program.

We maintain a drug-free workplace and perform pre-employment substance abuse testing.

#LI-MIZUHO





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