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Marketing Analyst at Keplr Vision in Bloomington, Illinois

Posted in Management 13 days ago.

Type: Full-Time





Job Description:

DO YOU HAVE A PASSION FOR MARKETING AND ARE LOOKING FOR A NEW CHALLENGE?
 

Keplr Vision is a business support services company focused on investing and partnering with medically focused optometry practices and providing best in class lens technology and patient experience. Keplr currently has over 200 practices in 30 states and is able to provide exceptional levels of clinical, operational, and marketing support with its more than decade-old business services platform.

Keplr Vision is seeking a Marketing Analyst to join our Marketing Team in Bloomington, IL.  Reporting to the Marketing Director, the Marketing Analyst is responsible for gathering, interpretation and communication of data from multiple sources in order to distinguish best performing marketing campaigns and tactics for Keplr Vision partner practices. The ideal candidate is an analytical professional with strong communication and presentation skills.

 

RESPONSIBILITIES:


  • Partner across the business to support marketing programs and growth goals, report on performance, determine measurement approaches, create insights and set strategy for new challenges

  • Gather and analyze data from different
    sources/platforms to enhance marketing and branding campaigns

  • Identify problems and opportunities through data analysis and help support the teams in developing strategic solutions

  • Perform A/B testing to optimize
    individual campaigns and/or tactics

  • Review and evaluate marketing industry and optical industry trends; present results and recommendations to leaders

  • Establish project timelines, work with internal teams on marketing indicatives  

  • Responsible for the end-to-end tracking, reporting and interpretation of marketing campaigns through to
    revenue 

REQUIREMENTS:


  • Bachelor's degree in marketing or
    related study

  • Analytical mindset and data-oriented approach to solving problems and finding new solutions

  • Knowledge and expertise of marketing disciplines, campaigns, and analytics tools.

  • Ability to empower teammates to execute
    marketing plans

Keplr Vision offers a competitive salary and benefits, 401K and a generous PTO plan

 
BE A PART OF THIS AMAZING GROWTH AND JOIN OUR TEAM TODAY!

EOE