The Business Development and Marketing Specialist serves as a liaison to emerging industry teams such as Climate Change and ESG, as well as provides additional professional support for the business success of the Aviation and Airlines and Automotive teams and reports to the Senior Business Development and Marketing Manager. S/He works directly with the partners in the groups (across various offices worldwide) to develop and execute clear strategies and business plans, and manage an aligned range of marketing campaigns/programs, events, communications, and key account activity.
Projects may include: securing panel and other appointments through the submission of written proposals/pitches; assisting in the maintenance of business development and marketing collateral for the group (including experience databases); monitoring progress against planned priorities; directory submissions and other activities aimed at improving the profile of the practices and developing strategies for participation in or planning of major client programs. S/He takes an active role in learning about the practice and closely related practices. S/He helps develop projects to enhance the groups' and the Firm's internal knowledge about its clients and business in order to foster cross-selling.
Duties and Responsibilities
Practice and Client Development
In conjunction with the Senior Business Development and Marketing Manager and others, consults with industry team and/or practice group leadership and key partners on development and coordination of marketing and client development plans for the group and individual lawyers within the assigned group(s).
Attends and contributes to industry group meetings and planning sessions.
Develops and refines processes and procedures relating to the industries' business development "infrastructure" (e.g., written collateral; database/matter lists; contact lists; opportunity tracking; etc.). Maintains an acute level of quality control to ensure that all marketing collateral, communications, deal or matter lists and the like are consistent, error-free and up to date. Ensures processes are efficient and the best possible use is made of available technology and other resources.
Tracks and analyzes industry group initiatives and how those initiatives impact the group's budget and to provide evaluation of past initiatives to determine if there is sufficient ROI to repeat those initiatives.
In conjunction with the Senior Business Development and Marketing Manager and others, evaluates the viability and probability of the development of business prospects and cross-marketing efforts of the industry groups.
Collaborates with Market Intelligence team to conduct industry and client research to aid in industry development initiatives.
Facilitates the planning, implementation and follow-up of new business or cross-marketing opportunities.
Marketing and Profile-raising Activities
Leads the drafting and submission of rankings, surveys, league tables, and other ratings information for assigned industry groups.
Works with marketing team members to plan Sidley-sponsored and other co-hosted programs and events.
Recommends and facilitates the involvement of Firm lawyers in professional organizations that will enhance the visibility of the lawyers and the Firm in global and industry platforms.
Proposals and Pitches
Serves as lead project manager for RFPs and pitches (primarily in PowerPoint format), both for the primary practices and other groups, as necessary.
Spearheads briefing discussions to propose and/or understand the opportunity.
Writes new business proposals, conducts matter research and produces targeted, tailored responses to RFIs/RFPs.
Supports follow-up, debriefs activities post-pitch, and reports results.
To perform this job successfully, an individual must be able to perform the Duties and Responsibilities (Duties) above satisfactorily and meet the requirements below. The requirements listed below are representative of the minimum knowledge, skill, and/or ability required. Reasonable accommodations will be made to enable individuals with disabilities to perform the essential functions of the job. If you need such an accommodation, please email firstname.lastname@example.org (current employees should contact Human Resources).
Education and/or Experience:
A minimum of five (5) years of professional marketing, business development, or other relevant experience
A Bachelor's degree from an accredited four year college or university
Excellent writing and proofreading skills
Excellent analytical and research skills
Demonstrated proficiency in Microsoft Office and Outlook
Professional marketing or business development experience and/or strategic planning, sales, market assessment or positioning in a law firm or other professional services industry
Working knowledge of customer relationship, pipeline, and experience management databases such as InterAction, OnePlace, and/or Foundation
Familiarity with company/market research tools and league tables such as CapitalIQ, Mergermarket, Bloomberg, Refinitiv, etc.
M.B.A. or J.D. a considerable plus
Other Skills and Abilities:
The following will also be required of the successful candidate:
Strong organizational skills
Strong attention to detail
Strong interpersonal communication skills
Strong analytical and problem-solving skills
Able to work harmoniously and effectively with others
Able to preserve confidentiality and exercise discretion
Able to work under pressure
Able to manage multiple projects with competing deadlines and priorities
Sidley Austin LLP is an Equal Opportunity/Affirmative Action Employer