The Digital Communications Analyst leverages the power of data analytics to support decisions related to Sidley's digital marketing presence. The Analyst will measure and analyze data from firm-run digital properties to increase views and improve user experience.
S/he will work with various content management systems, social media platforms and other web analytics tools. S/he will work with Digital and Marketing Communications leaders and broader firm management to further strategically position and improve Sidley's digital marketing presence.
Duties and Responsibilities
Develop and maintain dashboards and individual analyses to effectively communicate the visibility and performance of Sidley's digital content;
Identify and run regular reports for sidley.com and firm blogs to track user journeys, user behavior, content engagement, etc. to influence decision making;
Integrate analytics, for identified content pieces, across all relevant digital platforms, providing a thorough analysis of the complete digital promotion, including making informed recommendations;
Liaise across functional teams to provide statistics for content on Sidley-run websites, social media and other digital properties;
Maintain engagement-related statistics reports for posts to Sidley's LinkedIn account, Sidley's main Twitter handle, Sidley's main Facebook page and other social media, as appropriate;
Track competitor presence across social media platforms, including activity-levels, types of content shared and other available metrics;
Track bitlink engagement and statistics;
Source and research relevant hashtag use;
Run ad hoc reports, as requested;
Coordinate with web properties team and other stakeholders to analyze featured content items; and
Other duties, as required.
To perform this job successfully, an individual must be able to perform the Duties and Responsibilities (Duties) above satisfactorily and meet the requirements below. The requirements listed below are representative of the minimum knowledge, skill, and/or ability required. Reasonable accommodations will be made to enable individuals with disabilities to perform the essential functions of the job. If you need such an accommodation, please email firstname.lastname@example.org (current employees should contact Human Resources).
Education and/or Experience:
A Bachelor's degree in business, marketing or related field
A minimum of 2 years of analytics experience, including digital marketing experience
Knowledge of Microsoft Office
Knowledge of analytics tools, such as Google Analytics and Siteimprove
Knowledge of content management systems and/or databases
Other Skills and Abilities:
The following will also be required of the successful candidate:
Strong organizational skills
Strong attention to detail
Strong interpersonal communication skills
Strong analytical and problem-solving skills
Able to work harmoniously and effectively with others
Able to preserve confidentiality and exercise discretion
Able to work under pressure
Able to manage multiple projects with competing deadlines and priorities
Sidley Austin LLP is an Equal Opportunity/Affirmative Action Employer.