Job Description:

Foodservice Marketing Manager

Job Locations

US-PA-Hatfield

Overview

Build your career. Challenge the process. Collaborate & Engage.

Build your career with Clemens Food Group and be a part of an exciting, collaborative, team environment.

At Clemens Food Group, we want you to constructively challenge and have your ideas heard. We are looking for diverse individuals who push the limits and think outside the box!

Clemens Food Group realizes that our team members are the key to our success. Come be a part of our team and see your ideas in action

Responsibilities

Foodservice Marketing Manager
The Foodservice Marketing Manager will support branded business and the strategic development of the go-to-market plan.

What will I do as a Foodservice Marketing Manager?

The Marketing Manager is responsible for supporting and leading the strategic development and execution of the brand's marketing plan. This role is responsible for the development of the brand and communication strategy. This position conducts the business analysis needed to drive sound decisions and build sound marketing strategies, manages the product portfolio and leads the development of new product initiatives to ensure Clemens Food Group

What are the responsibilities of the Foodservice Marketing Manager?

The Foodservice Marketing Manager possesses and executes upon the following key skill sets:

Strategic Planning & Innovation

• Develop annual brand go to marketing plans and associated budgets (Focus on distributors, operators, product)


• Review marketing tactics based on brand and customer strategies


• Identify, synthesize and activate on consumer/customer insights


• Conduct customer visits to gain understanding of what is occurring in the market place


• Evaluate current results vs. competition in the category


• Support development of new initiatives including: identification of unmet consumer needs, trends, new product concepts, packaging, graphics, business case/P&L, marketing plans, communication/advertising


• Collaborate with Sales Directors on establishing fiscal year volume targets & budgets


• Work with Product Portfolio Manager(s) for Foodservice Branded and Fresh products to drive and deliver against Renovation and Innovation targets


• Manage analysis and actions for SKU portfolio productivity


• Manage agency relationships and lead the preparation for internal and external brand presentations

1. Sales Execution

• Lead strategic planning process to achieve growth objectives and meet brand positioning targets


• Collaborate and support Sales team with customer opportunities


• Lead customer specific marketing program consisting of elements, timing and investment


• Prepare presentations in support of customers and channel opportunities


• Lead marketing solutions for key strategic customers


• Lead customer specific marketing program consisting of elements, timing and execution of plan


• Participate in strategic Foodservice customer appointments


• Review and adapt selling stories of CFG current offerings as needed


• Advice Foodservice sales on benchmarks for new item volume


• Attend and participate in bi-weekly Foodservice sales meetings & leadership meetings


• Lead cross functional team to execute identified marketing plan

1. Sponsorship Management

• Develop, communicate and align sponsorship programs with stakeholders


• Establish clear marketing tactics based on brand and customer strategies


• Establish annual budget for marketing investment


• Establish annual calendar of events and activation


• Lead cross functional team to execute identified activation tactics


• Manage analysis on sponsorship performance and lead sponsorship negotiation process

1. Performance Management

• Effectively manage the functional marketing budget


• Monitor, manage, and report on results to plan


• Manage ad agency expectations on projects


• Measure program effectiveness and communicate results - Optimize for future activities


• Identify ways to understand product performance against our competitors in the market place; understand our sales relative to the industry


• Identify process improvement opportunities in sphere of influence

1. Team CFG

• Train new hires in touch point functions as part of onboarding process


• Operate as subject matter expert for brand communications


• Attend and participate in corporate social responsibility initiatives


• Attend and participate in weekly channel management meetings


• Lead weekly Foodservice priority meetings with direct report


• Coach direct report -meet with direct report to review progress and longer term personal growth development


• Identify and establish a plan/approach for successor


• Build network to develop pipeline of future talent for CFG


• Be brand and marketing advocate/ambassador - Develop, communicate and review marketing plan approach and results with stakeholders

Qualifications

Experience and Qualifications:

• Bachelor's degree in Marketing or related field and at least 10 years of Brand and business leadership experience; or equivalent combination of education and experience.


• Comprehensive experience in consumer packaged goods industry.


• Must be able to identify consumer insights and translate them into go to market plans.


• Creative and passionate about ideation and new product development.


• Change agent with flexible work style & willingness to roll up your sleeves and do whatever it takes to help your team win


• Proven track record of working effectively as a business leader and with cross-functional teams


• Excellent communication skills; strong oral and written language skills. Able to communicate at both a technical and non-technical level.


• Excellent planning and organizational skills with demonstrated multi-tasking and project management skills.


• May be required to travel and must be able to represent the company at conferences and product presentations.


• Ability to build strong business relationships to achieve sustainable partnerships and collaborate internally and externally.


• Demonstrated project management skills with proven ability to lead multiple projects in a fast-paced, deadline driven environment


• Exceptional story telling & presentation skills, both oral and written


• Strong strategic thinking & analytical skills ; ability to dive team into consumer & competitive landscape & develop sustainable business cases


• Working knowledge of Microsoft Office, including, but not limited to Excel& PowerPoint

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