Marketing Specialist at WellSky in Boston, Massachusetts

Posted in Other 8 days ago.

Job Description:

The Marketing team at CarePort is looking for aSenior Marketing Specialistto develop marketing initiatives for both the acute and post-acute market segments. This position is a symbiotic combination of strategy and execution, leading the way with research and messaging and then running comprehensive multi-faceted campaigns. As a Senior Marketing Specialist, you'll be a key player in fueling the growth of key markets and segments by incorporating a deep understanding of the market, product and users into the positioning, messaging and tactics designed to resonate with buyers. This is an exciting role on a growing team, with plenty of room for upwards mobility. Apply today to be considered!


  • Assist with the overall strategy and direction of the marketing focus for both acute and post-acute audiences including events, campaign creation, thought leadership, website messaging, digital marketing and advertising

  • Create, implement and manage demand creation and lead generation activities to create brand awareness and generate leads

  • Work directly with sales representatives to support their efforts to accelerate the sales process

  • Optimize campaigns and tactics based on performance and reporting

  • Understand the competitive landscape and serve as a subject matter expert and go-to resource for both acute and post-acute marketing

  • Create a range of content including updated sales sheets, collateral and decks to tell the product story

  • Collaborate with other members of the CarePort and WellSky marketing teams help move projects forward

Job Requirements:

  • Bachelor's degree, with a focus on marketing preferred

  • 5-7 years relevant marketing experience

  • Previous experience with marketing technology (Salesforce, Marketo, etc.)

  • Excellent interpersonal and communication skills, both verbal and written

  • Willingness to travel occasionally

  • Be based in the Boston area

Preferred Requirements:

  • Healthcare and/or SaaS experience

  • Demonstrated demand and lead generation success

  • Experience deploying and strategically monitoring email marketing campaigns

  • Analytical/ data driven


About WellSky

WellSky is a leading supplier of software and services solutions that help acute, post-acute, and human service providers improve efficiency, support business growth, and provide intelligent care to patients and people in need. WellSky is headquartered in Overland Park, KS with 1,800 teammates across the U.S., Canada, and the U.K. WellSky serves more than 20,000 client sites around the world - including the largest hospital systems, blood banks and labs, in-home care agencies, post-acute care facilities, government agencies, and human services organizations. WellSky's software and services address the continuum of health and social care - helping businesses, organizations, and communities solve touch challenges, improve collaboration for growth, and achieve better outcomes through predictive insights that only WellSky solutions can provide. Informed by 40 years of providing software and expertise, WellSky anticipates providers' needs and innovates relentlessly to help people thrive. Our purpose is to empower care heroes with technology for good, so that together, we can realize care's potential and maintain a healthy, flourishing world.

We're looking for talented individuals who want to use their skills to build a strong, technology-driven company. We offer competitive salaries, great benefits, a new Health Savings Account with a generous employer contribution and a casual and fun environment that encourages quality, creativity and excellence. Enjoy all we have to offer. We invite you to join us. Apply today!

WellSky provides equal employment opportunities to all people without regard to race, color, national origin, ancestry, citizenship, age, religion, gender, sex, sexual orientation, gender identity, gender expression, marital status, pregnancy, physical or mental disability, protected medical condition, genetic information, military service, veteran status, or any other status or characteristic protected by law. WellSky is proud to be a drug-free workplace.

Applicants for U.S. based positions with WellSky must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire. Visa sponsorship is not available for this position.