The Marketing Analytics Senior Associate is responsible for creating data files for targeted marketing campaigns and customer communications. The individual will complete projects from start to finish (translating business strategy into customer and prospect lists and conducting quality checks on output).
The senior analyst will partner with LOB specific marketing and product teams to execute targeted marketing campaigns across multiple channels including direct mail, email, statements, branch, ATM, owned and paid digital media. The desired employee will have exceptional data skills, ability to learn the business, innovate by designing new processes, and will understand Chase business strategy to effectively consult on the design and execution of marketing programs. Problem solving skills are critical to this endeavor.
Employee would be expected to:
Collaborate with business partners to gather requirements and document technical specifications
Interpret marketing strategy and translate it into data and code
Have or develop a working knowledge of marketing campaign data and procedures
Pull data from internal and external data sources via SQL and SAS. Develop, debug, and execute SAS/SQL code to define populations for campaigns
Assess and maintain data and process integrity
Understand nuances in the process and data while effectively relaying those to partners in a consultative manner to optimize marketing programs
Complete projects from start to finish without supervision
In addition to top-tier data management capabilities, the desired candidate would have a highly confident, analytically passionate, and outgoing disposition. They would thrive in a high pressure and high expectation environment, where each project they are associated with would likely have millions of dollars of impact to the business. The employee would understand the cost benefit relationship between solution sophistication and practicality and strive to produce the fastest and most accurate results. They would be comfortable and capable of working with team members, clients, and senior executives. Effective communication with all parties at varying levels of analytical/technical understanding is also critical to success in the role.
Experience with SQL on various platforms such as Teradata, DB2, Oracle, or SQL Server
Proficient in Microsoft Office Suite
Strong oral and interpersonal skills
Strong logic and problem-solving skills
Results-oriented with proactive approach to eliminating problems
Ability to multi-task in fast paced environment
Ability to listen/observe/acknowledge/lead by example and provide recommendations
Ability to articulate root causes and comfortable escalating concerns when necessary
Ability to manage multiple tasks effectively
Excellent time management and ability to prioritize
Strong organizational skills and attention to detail; quality oriented
Proactively raises concerns when timelines are in jeopardy of not being met
Experience in campaign marketing and knowledge of targeted marketing campaigns
SAS Base Certification and/or additional certification levels
A Bachelor's degree in a quantitative field preferred: Computing and Information Theory, Business (w/ quantitative focus), Statistics, Applied Mathematics, Econometrics, Biostatistics, or Operations Research.
Advanced degrees, including Masters of Economics, Masters of Statistics, Masters of Applied Math, or Masters in Business Analytics preferred.
Financial service industry experience desired, but we are open to evaluating candidates from any industry with a database or analytics background
Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. In accordance with applicable law, we make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as any mental health or physical disability needs.