Marketing Manager - LAX Los Angeles International Airport at Westfield in Los Angeles, California

Job Description:

As Manager, Marketing, your primary objective is to manage the marketing function for LAX shops and restaurants to create and execute short- and long-term plans that drive sales, customer experience and NRI growth. In collaboration with the Director, Marketing, you will manage various marketing campaigns and initiatives including digital mobile ordering program, customer service, sales promotions, retailer relations, terminal redevelopments, grand openings, store openings, events, market research, social media and analytics.

Successful candidates will have strong overall marketing acumen and ability to develop and execute high profile projects from ideation to execution. Success in this role includes a project management skillset, a self-starter mentality, and strong interpersonal skills. We are also looking for a candidate who can successfully navigate complex organizations and process requirements to achieve maximum results.

Candidates who are passionate about marketing, with great teamwork and collaboration skills, and who are excited by the opportunity to be part of a team that is building and shaping customer experience and innovation in the airport environment are encouraged to apply.

Reporting to the Director, Marketing – Airports West, key responsibilities of this role include:

FOCUS AREAS & RESPONSIBILITIES

Strategic & Financial

• In partnership with the Director, Marketing, assist with the development of the marketing strategy and manage execution of the marketing action plan to drive sales performance.


• Support the ideation and manage the execution of marketing partnerships with airlines, retailers, strategic partners and key stakeholders that will ultimately drive terminal sales and elevate the customer experience.


• Partner with stakeholders to ensure marketing programs support key airport milestones (ex. groundbreakings, store openings, special projects, redevelopments, store openings, etc.).


• Work effectively and efficiently with internal and external agencies and manage vendors to meet agreed upon goals.


• Work as an integral member of the airports marketing team to achieve marketing goals.


• Manage marketing program budgets, vendor/contract set up and payments to meet expectations set by the Director, Marketing.


• Develop and deliver marketing presentations, recap reports and support documents for a variety of audiences regarding marketing programs, projects, and other ideas to support the business objectives of URW Airports and airport clients.

Brand & Creative

• Manage brand identity and campaign creative process including development of creative briefs and collateral spreadsheets for marketing campaigns, advertisements, collateral/signage, digital promotions, etc. This includes campaign concepting, copywriting, image selection, QR code creation and coordination of photo/video shoots as required.


• Manage graphic designer and developing production schedule, coordinate creative reviews and approvals and manage printer production/installation of materials in-terminal. Distribute marketing materials in-terminal and regularly spot check overall presentation of marketing programs to ensure performance and quality.

Digital Marketing

• Develop and manage consumer and employee facing digital marketing initiatives including mobile order websites, employee text messaging program, and digital tools to drive awareness and conversion.


• Support new product launches and manage implementation of digital marketing campaign roll out including retailer training/onboarding, beta testing and operationalizing/stabilization of program.


• Develop and launch in-terminal customer-facing tactical initiatives to drive success of digital program including promotions, incentives, gift with purchase, and more.


• Regularly test product features, marketing messaging, collateral, promotional plans, etc. to optimize sales, retailer, and product performance. Consolidate and report findings on an ongoing basis.


• Partner with IT/Digital, operations, retailers, and key stakeholders to ensure all tasks are covered in a fashion that meet expectations, timelines, and budgets.

Social Media & Content Management

• Create and manage marketing calendar, ensuring content and promotion is timely and to a high standard.


• Create, organize, and manage a digital library of content including digital menus, product and store photos, operational information, and regularly ensure content is maintained and updated across all customer-facing touchpoints.


• Develop and coordinate social media content and posts to support the marketing calendar promotional schedule to include sales promotions, deals, and key airport information to engage audience and boost awareness and drive conversion.


• Develop, manage, and track digital advertising by utilizing channels to connect with target audience, develop creative approach, traffic creative to partners, and track success.

Retail Management, Training and Customer Service Initiatives

• Create and maintain relationships with agency partners, operations management, retail associates, and business partners, becoming the first point of contact for any issues.


• Partner with retailers to develop seasonal sales and promotions, special menus, and digital sales promotions designed to drive sales.


• Coordinate retail partner communications and meetings to provide marketing updates, introduce new marketing programs and opportunities, etc.


• Manage customer service program ensuring key stakeholders including retail associates and managers are engaged. Includes organize and execution of meetings, training programs, retailer outreach, customer service taskforce, etc.


• Create and execute locally relevant employee programs (i.e. employee menus, text mobile club, sales driving incentive programs, job fairs, etc.)


• Provide excellent customer service to customers/associates when issues and questions come up, becoming a regular resource and support to team members.

Market Research & Analytics

• Partner with retailers to understand business needs, sales trends, and customer behaviors.


• Oversee marketing initiative performance by tracking wins, losses, and measuring success through data, marketing analytics, and metrics.


• Develop and manage the implementation of on-site market research on an as needed basis.


• Coordinate with Data & Insights team research needs and recommend appropriate marketing strategy and tactics based on insights.


• Research trends within the shopping/dining/airport/travel industry and stay on top of industry best practices, ASQ/ACI data, etc.

Competencies & Qualifications

• A Bachelor's Degree or combination of education and relevant experience


• Minimum of 5-7 years of full-service professional Marketing experience


• Strong oral and written communication skills


• Strong analytical capability, ability to read and interpret data


• Understanding and ability to apply best practice marketing/retail trends and marketing communication principles


• Problem solving skills


• Ability to work independently to meet expected deadlines, schedules, and budgets


• Exceptional communication skills, clear, concise, and professional representation


• Creative and well organized


• Demonstrated team player


• Typical 40-hour work week schedule with the ability to work additional hours as assigned including weeknights and weekends.

Compensation

• Exempt position


• Competitive salary based on experience and qualifications

Primary Location

This position is based at Los Angeles International Airport.

Reports to

Director, Marketing – Airports West

The following values bring us together and guide our actions. They are the foundation of who we are today and who we will be tomorrow: EXCELLENCE We only aim for the best - TEAMWORK We unite talent to win as a team - ETHICS We build on trust and transparency – BOLDNESS We dare with vision and agility – PASSION We go the extra mile – OWNERSHIP We are empowered to deliver.

We want someone who is committed, thorough, works well in a team, exudes positive energy and ready to grow within an international company. We offer a collaborative, innovative, and achievement focused culture with unique opportunities for growth. We strive for excellence and our culture fosters autonomy, innovation, and the collective power of our employees. If you are looking to work on stimulating and empowering missions, amongst great team members, while being challenged daily, do not hesitate to apply!

Unibail-Rodamco-Westfield is an equal opportunity employer that embraces diversity of backgrounds, perspectives, experience, and skills. We believe that diversity plays an important part in the success of our business and we are committed to creating an environment which respects, values, celebrates and makes the most of people’s individual differences.

We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, and other legally protected characteristics.

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