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Digital Content Specialist 1 at Regal Beloit in Florence, Kentucky

Posted in General Business 30+ days ago.

Type: Full-Time





Job Description:

Regal Beloit Corporation (RBC) is a $3B publicly traded global manufacturer of electric motors and controls, electrical components and power transmission products serving customers around the world in the general industrial, consumer, commercial construction, food & beverage, and alternative energy end markets, among others. Regal sells its products and solutions to OEMs, through distributors, and directly to end-users. At the end of fiscal 2020, the Company employed approximately 20,000 employees worldwide and has significant operations in the US, Mexico, Europe, China, India and Thailand. Regal was founded in 1955 and is headquartered in Beloit, Wisconsin. Regal's executive satellite office is located in Rosemont, IL.

Our mission: We create a better tomorrow by energy-efficiently converting power into motion!Regal's efforts on this front take many forms, but in particular, involve working regularly to make our products more energy efficient, and collaborating with our customers to make their own, typically end-use applications more environmentally-friendly, while also striving to reduce the environmental impact of producing and distributing our Regal products and services.

Regal is an Equal Opportunity and Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex/gender, sexual orientation, gender identity, age, ancestry, national origin, marital status, citizenship status (unless required by the applicable law or government contract), disability or protected veteran status or any other status or characteristic protected by law. Regal is committed to a diverse and inclusive workforce.Position Summary:

The Digital Content Specialist is responsible for coordinating with subject matter experts globally to write and edit digital content with guidance from the Digital Customer Experience Manager. This role will also be responsible for creating website pages and editing existing website content on RegalBeloit.com with a particular focus on search engine optimization (SEO), user experience (UX), and customer journey. We're looking for someone with a passion for writing and a desire to grow their skills in digital marketing. The ideal person is curious, enjoys solving problems, and has an eye for detail.

Major Responsibilities:


  • Research, write, and edit content, including product and campaign landing pages, and long-form and short-form content.
  • Proactively optimize existing website content with a focus on SEO and improved user experience.
  • Create simple website content using Sitecore, our content management system (CMS).
Required Education / Experience / Skills:

  • Bachelor's degree or equivalent years in Communications, English, or Marketing.
  • Passion for, and demonstrated experience, writing and/or editing; experience writing online content preferred.
  • At least some experience publishing web content with a CMS (WordPress, Squarespace, Adobe, etc.); experience in Sitecore a bonus.
  • Strong verbal and written communication skills.
  • Strong attention to detail.
  • Ability to take direction and execute independently and as part of a team.

Travel: none

Language: English, fluent