The Strategic Communications Generalist will work closely with fellow members of the Marketing team and have exposure to various aspects of Marketing and Strategic Communications, including writing, event management and marketing plan development. They will own specific projects related to internal communication, special events and social media. This role develops, manages, and implements content consistent with Vancouver Clinic's content strategy to help increase the user experience and engagement across platforms. Efforts will support marketing plans, strategic plans, and the brand and mission of Vancouver Clinic.
ESSENTIAL FUNCTIONS and RESPONSIBILITIES:
Develops blog content for the Vancouver Clinic intranet blog and newsletters.
Responsible for maintaining relevance and accuracy of content developed.
Works with department, leadership and service line subject matter experts to interview and draft communication.
May call on internal and external resources as needed to develop content such as press releases, traditional articles/stories, digital and print ad copy, scripts/storyboards, infographics, photos, videos, and other interactive digital content.
Conducts interviews, produces content and gets approvals.
Assures consistency of messaging across channels.
Ensures appropriate health literacy and reading level on all patient education materials.
EVENT PROMOTION & MANAGEMENT
Works independently and collaboratively to support community events - including parades and other outreach opportunities. This includes onsite support for promotional item preparation and day-of-event distribution.
Creates social calendar for alignment with marketing strategies. Develops content and designs graphics to build brand awareness and engagement.
SKILLS AND ABILITIES:
Must have excellent creative communication and writing/editing skills demonstrating proficiency in AP knowledge of style.
Ability to work in a remote team environment. This position may initially and at times work in an office environment.
Must remain professional and maintain strict confidence; protecting patient privacy.
Uses good judgment in assessing ramifications of communication. Provides input in identifying messages and drafting communication.
Strong organizational skills and attention to detail in developing marketing plans.
Ability to develop and maintain positive internal and external relationships in meeting agreed-upon deadlines with quality results.
Ability to think independently and creatively, assuming appropriate responsibility and authority within the guidance of department director.
Proficient with operating a personal computer and use of Microsoft Excel/Word/Outlook and other required programs including Adobe InDesign and Photoshop.
Operates department equipment (computer, copier, and telephone) in order to effectively perform job duties.
EDUCATION AND EXPERIENCE:
Degree in Journalism, English, Marketing, Communications or a related field required.
Applicants invited for interviews will need to provide samples demonstrating quality and variety of content creation from their portfolio.
The above information is intended to indicate the general nature and level of work required in this position. It is not designed to contain or be interpreted as a comprehensive description of all duties, responsibilities, and qualifications required of those assigned to this job.
We offer a competitive Total Rewards Program which includes insurance programs covering medical, dental, vision, life, long-term disability, generous time off, holidays, education reimbursement, and a 401(k) plan. Eligibility for benefits is dependent on factors such as position type and FTE. Contact your recruiter for more information.
Vancouver Clinic is proud to be an Equal Opportunity Employer. Vancouver Clinic does not discriminate on the basis of race, color, gender, disability, veteran, military status, religion, age, creed, national origin, gender identity or expression, sexual orientation, marital status, genetic information, or any other basis prohibited by local, state, or federal law.
Vancouver Clinic is an alcohol and drug-free workplace. Offers are contingent on successful completion of drug and background screenings. Please note we follow Federal Guidelines regarding prohibited substances, even for those legal at the state level.