Head of Insights at King Digital Entertainment in New York, New York

Job Description:

Craft:

Job Description:

Activision Blizzard Media is a rapidly growing business built to connect brands with our 350M + global player base across Activision, Blizzard and King.

We create premium, innovative advertising experiences for world-class casual mobile games like King's Candy Crush Saga. Looking ahead, we plan to launch advertising across the Activision Blizzard portfolio, including high growth areas like esports. This is an exciting time to join this growing business.

We are hiring a Director, Head of Measurements and Insights in NYC. Reporting to the VP of Marketing, Measurements and Insights (MMI) this leadership position will work with the Head of Business Marketing and Head of Comms and Marketing Strategy to represent all the client-facing research functions of Activision Blizzard Media. This includes oversight on advertising measurement, evaluating the impact and success of digital advertiser campaigns and sponsorships across Activision Blizzard Media’s mobile portfolio. You will also work with senior members of the MMI team, helping to build insight based marketing collateral and assist in custom research initiatives.

You will be a key leader of a team that spans the globe with hubs in New York, San Francisco, Los Angeles, and London.

Your role within Activision Blizzard Media

This role oversees all market-facing touchpoints for measurements and insights. This includes working with internal sales teams, advertisers, agencies and vendors on digital campaign effectiveness measurement. This role will partner with our Quantitative Research team to consult on methodologies and approaches to evaluate client executions across the Activision Blizzard portfolio in a manner that is best-in-class, in addition to being an industry spokesperson on measurement and insights with agency and brand partners, measurement vendors, and other relevant touchpoints throughout the industry.

This role will also oversee our Insights team, which is responsible for executing industry-leading research on gaming and gaming behaviors designed to elevate the profile of gaming and esports across the industry. This team also provides tactical insights for client-specific initiatives using a multitude of industry data sources, in addition to maintaining three discreet player and fan panels to yield exceptional insights about the needs of our multifaceted fans.

Finally, this role will work with other leaders on the MMI team to craft overall strategies that bring research and insights to life, with an overall goal towards educating and upleveling the profile of gaming amongst brands and advertisers.

Candidates should be deeply knowledgeable about the advertising industry, passionate about the entertainment business, and adept at weaving compelling stories from best-in-class empiricism. 

Skills to create thrills

• At least 10 years of media research experience, ideally working in a client-facing capacity.




• Minimum 5 years overseeing a team of research experts.




• You’re an exceptional team leader who can mentor and teach a highly skilled and high-performing team.




• Strong experience in campaign measurement. Ideally you will have overseen running multiple ad effectiveness research studies, the execution of campaign measurement plans, survey design, liasoning between internal team members and external vendors and clients, and analysis and presentation of results.




• Experience ideating and launching large-scale thought leadership research studies designed to address broad advertising industry questions.




• Strong methodological background with a unique POV on how to conduct multifaceted research projects in addition to ongoing client-specific initiatives. 




• Experience in statistical analytics preferred. 




• You are curious about the “why” behind data, and eager to ask questions and learn.




• You are detail-oriented with the ability to prioritize, organize and summarize data and produce marketing insights.




• Great interpersonal skills – able to build and maintain internal and external relationships and communicate plans and insights with a high degree of credibility.




• Bachelor’s Degree in Marketing, Psychology, Economics or Social Sciences preferred; Master’s/PhD in these fields or MBA greatly preferred.

Bonus Points

• An understanding of mobile advertising and media consumption patterns.Experience working with research vendors e.g. Millward Brown, Nielsen, comScore, and/or Ninth Decimal to run brand lift, foot traffic, and offline sales impact studies.




• Experience interpreting and conveying information from statistical outputs (i.e. regression-based analyses, etc.). 




• Interest in gaming across a variety of platforms (mobile, console, PC, etc.).

About Activision and Our Family of Brands

King is a leading interactive entertainment company for the mobile world, with people all around the world playing one (or more!) of our games. We have developed more than 200 fun titles and offer games in over 200 countries and regions. King has game studios in Barcelona, Berlin, Bucharest, London, Malmö, Seattle, San Francisco and Stockholm along with offices in Chicago, LA, Malta, New York, and Tokyo. King is an independent unit of Activision Blizzard Inc. (Nasdaq: ATVI) which acquired King in February 2016.

Activision Blizzard is a member of the Fortune 500 and S&P 500, and the world's most successful standalone interactive entertainment company.

We delight hundreds of millions of monthly active users around the world every day through franchises including Activision's Call of Duty®, Destiny and Skylanders®, Blizzard Entertainment's World of Warcraft®, Overwatch®, Hearthstone®, Diablo®, StarCraft®, and Heroes of the Storm®, and King's Candy Crush™, Pet Rescue™, Bubble Witch™ and Farm Heroes™.

We’ve been one of Fortune’s "100 Best Companies To Work For®" for the last four years. Headquartered in Santa Monica, California, we have operations throughout the world, and our games are played in 196 countries.

More information about our company and products can be found on our website, www.activisionblizzard.com.

About King

King is a leading interactive entertainment company for the mobile world, with people all around the world playing one or more of our games, including franchises such as Candy Crush, Farm Heroes, Pet Rescue and Bubble Witch.
We have 249 million monthly active users as of fourth quarter 2019 across web, social and mobile platforms. King was acquired by Activision Blizzard Inc. (Nasdaq ATVI) in February 2016 and operates as an independent unit of the
company.

A Great Saga Needs All Sorts of Heroes

Making games is fun. Especially when you do it with people who share the same idea of what makes a good workplace great. We design games for everyone, no matter where they are or who they are, and we employ all sorts of people from all kinds of backgrounds to bring them to life. Truth is, we simply cannot expect diversity in our players and originality in our games without first nurturing it in our people. A great saga needs all sorts of heroes.

Making the World Playful

Making the World Playful is what inspires us to create new experiences and raise the bar. It’s what makes King a place where we can all dream bigger, continue to add innovation to our games, broadening the portfolio and exploring new territories in mid-core and casual. We take the art and science of gaming to the next level through our curiosity for the unexplored, passion for games, respect for each other and love for our players – and we’re not afraid to have fun along the way. In fact, together with our parent company Activision Blizzard and experts around the world, we believe having fun is good for you. There has never been a better time to join us. We're dreaming bigger and see a world of possibilities ahead. If you share our passion, our values, and our hunger to shape the future, join us in Making the World Playful!

Applications needs to be in English.
Discover King at careers.king.com