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Specialist, Social Media - Gaming at Red Bull North America in Santa Monica, California

Posted in Other 30+ days ago.




Job Description:

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Social Media is important to the lifecycle of Red Bull content. Red Bull social media programs are engaging more than 40 million Facebook fans, setting live-streaming records on YouTube, promoting rich customer dialogs on Twitter, and much more. Reporting to the Senior Manager, Programming for Gaming, you will support new social media programs and content output on both social and owned platforms. You will help keep us a part of the Gaming conversation on social platforms. By educating and activating consumer-facing communities, the you will exponentially increases the impact of Gaming content at Red Bull.

RESPONSIBILITIES

Areas that play to your strengths

All the responsibilities we'll trust you with:



  • * Create content plans for promoting and covering Red Bull Gaming series, live events, athlete projects and other programs through social channels


    * Oversee the daily U.S. output of Red Bull Gaming channels, maintaining and publishing against a social calendar that keeps Red Bull a part of the Gaming conversation on social


    * Lead a social media strategy that focuses on engagement with the gaming audience


    * Manage project releases for our always-on social conversations and community management


    * Develop and produce social-first content for Red Bull Gaming channels - quick-turn video and image assets, custom social formats and more


    * Ensure opinion leaders, athletes, and gaming communities to be part of the dialogue through scalable social tactics


    * Investigate and evaluate the latest social platforms, tools, and services against business goals


    * Work with the programming team to track audience metrics, prioritizing engagement, and adjust/increase our content accordingly


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huNter and niKo: meet the faces of Red Bull Flick

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Red Bull Kumite London


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Red Bull Wololo IV is your chance to do Viking battle with the very best

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MSI is back and it's Cloud9 vs the world - who's ready?

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Red Bull Wololo IV

Esports{"id":"rrn:content:event-profiles:39d386b7-d075-44fb-8af6-37d705dfab98:en-INT","url":"https://www.redbull.com/int-en/events/red-bull-wololo-iv","title":"Red Bull Wololo IV","image":{"src":"https://img.redbull.com/images/w_770,h_1027,c_fill,g_auto/redbullcom/2021/5/6/zxdhjsyfah2lujgydhfq/red-bull-wololo-iv-main","label":"Red Bull Wololo IV"},"mainDiscipline":"Esports","originalCard":{"title":{"text":"Red Bull Wololo IV"},"id":"rrn:content:event-profiles:39d386b7-d075-44fb-8af6-37d705dfab98:en-INT","type":"rrn:content:event-profiles","uriSlug":"red-bull-wololo-iv","url":{"text":"Red Bull Wololo 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Bull Wololo IV"}}],"featuredMedia":[{"imageEssence":{"imageURL":"https://img.redbull.com/images/{op}/redbullcom/2021/5/6/zxdhjsyfah2lujgydhfq/red-bull-wololo-iv-main","attributes":{"imageURL":"https://img.redbull.com/images/{op}/redbullcom/2021/5/6/zxdhjsyfah2lujgydhfq/red-bull-wololo-iv-main","raw":{"height":2100,"width":3200},"aspectRatios":[{"ratio":0.75,"ratioTextual":"3x4","cropping":[{"left":868,"top":0},{"left":2443,"top":2100}]},{"ratio":0.8,"ratioTextual":"4x5","cropping":[{"left":815,"top":0},{"left":2495,"top":2100}]},{"ratio":0.6,"ratioTextual":"3x5","cropping":[{"left":1025,"top":0},{"left":2285,"top":2100}]},{"ratio":1,"ratioTextual":"1x1","cropping":[{"left":605,"top":0},{"left":2705,"top":2100}]},{"ratio":1.110952380952381,"ratioTextual":"10x9","cropping":[{"left":489,"top":0},{"left":2822,"top":2100}]},{"ratio":0.4,"ratioTextual":"2x5","cropping":[{"left":1235,"top":0},{"left":2075,"top":2100}]},{"ratio":1.1666666666666667,"ratioTextual":"7x6","cropping":[{"left":430,"top":0},{"left":2880,"top":2100}]},{"ratio":1.25,"ratioTextual":"5x4","cropping":[{"left":343,"top":0},{"left":2968,"top":2100}]},{"ratio":1.3333333333333333,"ratioTextual":"4x3","cropping":[{"left":255,"top":0},{"left":3055,"top":2100}]},{"ratio":1.5,"ratioTextual":"3x2","cropping":[{"left":50,"top":0},{"left":3200,"top":2100}]},{"ratio":1.7777777777777777,"ratioTextual":"16x9","cropping":[{"left":0,"top":0},{"left":3200,"top":1800}]},{"ratio":2,"ratioTextual":"2x1","cropping":[{"left":0,"top":0},{"left":3200,"top":1600}]},{"ratio":2.2222222222222223,"ratioTextual":"20x9","cropping":[{"left":0,"top":0},{"left":3200,"top":1440}]},{"ratio":2.5,"ratioTextual":"5x2","cropping":[{"left":0,"top":0},{"left":3200,"top":1280}]},{"ratio":2.999062792877226,"ratioTextual":"3x1","cropping":[{"left":0,"top":0},{"left":3200,"top":1067}]},{"ratio":4,"ratioTextual":"4x1","cropping":[{"left":0,"top":0},{"left":3200,"top":800}]}]},"type":"rrn:content:ext:services:cloudinary-image:1"},"imageSrc":"https://img.redbull.com/images/c_crop,w_1575,h_2100,x_868,y_0,f_auto,q_auto/c_scale,w_650/redbullcom/2021/5/6/zxdhjsyfah2lujgydhfq/red-bull-wololo-iv-main","imageTitle":{"text":"Red Bull Wololo IV"}}],"startDate":{"dateTimeLocal":null},"endDate":{"dateTimeLocal":null}},"type":1,"location":null,"startDate":null,"endDate":null,"logo":{"src":"https://img.redbull.com/images/w_309,c_fill,f_auto,e_trim:10:transparent/redbullcom/2021/5/5/vxz7xxjn0crrusjdbxwv/logo-red-bull-wololo-iv","label":"Red Bull Wololo IV"}}EXPERIENCE

Your areas of knowledge and expertise

that matter most for this role:


  • * 2+ years of experience in storytelling and campaign-motivated gaming social media and community management

  • * Experience creating content for social media - editing, social graphics, filming for social, working with creators and influencers; experience in gaming content

  • * Experience with social platform CMS capabilities, live streaming, copywriting and copyright management

  • * Knowledge of audience analytics, audience development, and the ability to understand and learn from data

  • Travel up to 25%
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