Performance Marketing Manager at American Air Filter Company in Louisville, Kentucky

Job Description:

AAF International offers the most comprehensive clean air solutions available across the globe. Selling under the American Air Filter and the AAF International brand names, AAF International has been an industry pioneer since 1921 and has since grown to operations in over 22 countries with over 3000 employees. Our products are the industry benchmarks for quality and performance, and delivers clean air solutions in residential, commercial and industrial air pollution control, gas containment removal, power generation, and other stringent clean room environments.

We are a member of the Daikin Group, the world's largest air conditioning and clean air solutions provider with over $15 Billion in sales and 56,000 employees worldwide. Founded in 1924, Daikin has grown into a diversified industrial manufacturing company offering solutions in clean, air, air conditioning, refrigeration, chemicals, oil hydraulics, defense systems and electronics. AAF and Daikin are powered by our investment in people, products, and our processes.

Our culture of continuous improvement, safety, and world class operations is powered by our people centered management philosophy. This philosophy is built around mutual selection: that while AAF seeks top talent people to join and deliver on our team, we also want each team member to receive job satisfaction, growth & development, and continued happiness in being a long term member of the AAF family. This is fueled by our belief in treating our people, our supply partners, our customers and our environment with the trust and respect we each require, and our passion to give back to our community for our success.

Read more about our philosophy at: http://www.daikin.com/about/corporate/philosophy/index.html

AAF International is an Equal Opportunity Employer M/F/Disability/Veteran.

Role Purpose:

The successful candidate will be an innovative technology-driven marketer with a strong business background who knows how to simplify even the most complex processes and systems. This leader will oversee the strategy, planning, execution, and analysis of all digital campaigns and programs. The ideal candidate will be a proven leader with a deep understanding of omnichannel media best practices and drive success of each marketing activity.

Key Accountabilities:

Digital Management & Execution
* Lead, oversee, and support best-in-class campaign setups, optimizations, reporting, and analysis focusing on improving ROI across web, social, email, and search.
* Drive campaigns from planning to execution and beyond to meet key performance metrics.
* Constantly optimize marketing activities to improve return on investment.

Demand Generation
* Develop a deep understanding of customers, products, and the buyer's journey.
* Ensure that content reaches the right part of the sales/marketing funnel at the right time.
* Leverage the CMS (Content Management System), Marketing Automation, and Lead Management to streamline, automate, and measure all tasks and workflows.
* Assist the creative team on content suggestions and leverage existing content for campaign deployment.

Tracking & Analysis
* Work with internal team to define a testing agenda and analysis of KPIs to boost performance.
* Utilize analytics platforms such as Google Analytics, Salesforce, HubSpot, and Sprout Social to develop insights and action items intended to increase ROI.
* Complete ad hoc analyses on market share and any other project as requested.

Collaboration
* Foster a productive, clear, and cohesive environment for cross-department collaboration.
* Collaborate with sales and marketing to build programs that support sales enablement.
* Collaborate with internal team to guide A/B creative tests, incrementality tests, and spend scaling tests on campaigns online and offline to identify what works best
* Collaborate with Creative Director to ensure brand guidelines are being met and established within campaigns and digital media.

Process Improvement
* Develop processes and roadmaps, establish accountability streams, implement scalable operational solutions, and ensure alignment of team processes with stakeholders.
* Manage lead management through the funnel supporting sales with MQL (marketing qualified leads).
* Research best practices for marketing processes and keep abreast on latest trends.

Personal Characteristics

* Love and curiosity for technology with self-starter mentality
* An unusual passion for results with the courage to challenge the status quo, set high expectations, and hold themselves accountable.
* Detail-oriented with strong organizational skills to project plan, matrix manage, prioritize work and meet timelines and schedules.
* Proactive, quick learner, willing to take ownership of assignments and see through to successful completion.
* Ability to continuously prioritize and flexibly adapt to a high volume, fluid workload.
* An emotionally intelligent, optimistic, flexible and resilient project leader possessing mature judgment, high integrity, and solid interpersonal skills.
* A team player who works adeptly on a cross functional basis and at all levels to quickly gain trust and respect, build enthusiastic consensus and influence decisive action.
* Strong oral and written communication skills.

Role Requirements:

* Bachelor's Degree in Marketing, Business Administration, Information Technology, Computer Science or any other related field.
* 4-6 years in a demand generation, digital media, or marketing operations role.
* 4-6 years of experience with a CMS (content management system) preferably Sitecore or related.
* 4-6 years of experience with a marketing automation platform (Hubspot, Marketo, or Salesforce Marketing Cloud).
* 1-3 years managing a team.
* Experience in analyzing metrics and using analytical tools (such as Google Analytics, etc.).
* Experience with content development for digital channels.
* Familiar/experience using HTML/CSS.
* Strong judgment, problem solving and decision-making skills.
* Strong interpersonal, written, verbal communication skills.
* Ability to work effectively in a cross functional dynamic team environment.
* Ability to maintain positive, professional demeanor at all times.
* Consistent attention to detail and quality; eye for detail.

We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, sex, sexual orientation, gender identity, national origin, citizenship, veteran status, uniform servicemember status, age, disability or any other legally recognized protected personal characteristics.