The Segment Marketing Team identifies and leads transformational programs based on deep knowledge of customer needs to drive growth in existing markets, and/ or pave the way for entry into new industries, channels, or geographies within the Americas.
Responsibilities
Develop deep customer and market knowledge through market, competitor, and VOC research to inform and enhance the segment's commercial and inventory strategy
Increase customer acquisition or loyalty by implementing activities that drive conversion: product, price, promotion, and channel development, with emphasis on digitalization (e.g., Condition Monitoring System solutions, Digital Marketing, Ecommerce)
Identify and implement marketing, inventory, and training programs to increase NSK's market share and segment leadership
Work closely with Sales, BU Marketing Specialists and BU Leaders to execute segment playbook to identify key accounts, accelerate wins, and maximize NSK sales and profitability
Develop proposals to drive organic and inorganic growth to strengthen segment strategy, including product localization, new channels, and M&A
Coordinate the formulation and ensure viability of the business plan for the segment, for all channels and business units
Communicate strategy, industry trends, wins/ best practices, and countermeasures across all functional groups, including Sales, Engineering, BCD, Inside Sales, Marketing, TNSK and key manufacturing plants
Qualifications
Customer-centric
Ability to work in ambiguous environments and pivot as needed
Strategic thinker, with data-driven decision-making process
Delivers results
Analytical - ability to extract insights/ trends from metrics and recommend action
Continuous learner - open to feedback and growth, trains others for success
Excellent communication and interpersonal skills
Industry expertise is expected in at least 2 segments in any of the areas below:
Heavy Industry - Metals, Mining, Paper, Wind
High Tech Industry - Automation, Medical
Light to Medium Industry - Electrical & Electrification, Machine Tool, Food & Beverage
Education, Experience
Bachelor's degree in a related field, and 6-10 years of position-related experience
Proven success in leading programs with a cross-functional team to win new accounts, increase sales and profitability
Benefits Offered
Benefits Offered:
Generous vacation and holidays
Medical, dental, vision insurance
Life insurance
Short-term and long-term disability
Flexible Spending Account
Matching 401(k)
Bonus Plan
Competitive Salary with Benefits
NSK is an Equal Employment Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status, or any other characteristic protected by law.