SEO and Copywriting Manager at Citrix Systems in Memphis, Tennessee

Job Description:

We believe work is not a place, but rather a thing you do. Our technology revolves around this core philosophy. We are relentlessly committed to helping people work and play from anywhere, on any device. Innovation, creativity and a passion for ever-improving performance drive our company and our people forward. We empower the original mobile device: YOU!

What we're looking for:

Citrix is looking for an experienced, creative, and data-driven Search and Copywriting Specialistwith proficiency working in a collaborative and globally distributed B2B SaaS marketing organization.This role requires a deep understanding of SEO and thestrategies, technologies,tools, principles, and best practices required for best of breed search programs. Your subject matter expertiseand ability to strategically research and track keywords, map data insights to actionable recommendations, and to create high-quality content to fill these gaps are a key part of the team's success.You'll work cross-functionally withPaid Search,Web, Product, Content and Social marketing teams to maximize Citrix's global organic search presence, qualified traffic, and conversion performance from sources including Google, YouTube and other global platforms.

This critical search and content expert is the glue that holds our Search team together and the fuel the keeps our web experience engine running. They should be an expert in finding the right balance between engaging web content and on-page optimization. From SEO keyword research, to reporting, analysis, and insights to content optimization, creation and copywriting - the Search Specialist needs to be equal parts collaborative, analytical and creative.

Responsibilities

• Keyword Research and Tracking
  
  
  • Perform ongoing competitive keyword research, expansion and optimization in partnership with both organic and paid search leaders
  
  
  • Identify, manage, and share holistic keyword map with tracking results that drive the most valuable trafficand business impactto Citrix.com.
  
  
  
  


• Collaboration
  
  
  • Work tightly with paid search manager to maintain holistic search strategy and keyword targets
  
  
  • Drive global SEO in partnership with our global field teams, ensuring the appropriate local keywords are selected.
  
  
  • Partner with the Web team to ensure SEO best practices are properly implemented on Citrix.com and across our global sites
  
  
  • Gather ideas and inputs from cross-functional teams and perform ongoing keyword and topic discovery, selection, expansion, and optimization.
  
  
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• Analysis/Reporting/Content Recommendations/Insights
  
  
  • Deliver regular reporting and analysis on key SEO campaigns to key stakeholders and internal team.
  
  
  • Conduct content audits for SEO gaps and drive content projects to fill these gaps
  
  
  • Perform regular data analysis, track search share and position, conduct topic research, andbuild and execute action plans accordingly.
  
  
  • Present audience-specific insights and trends with various team to define areas of opportunity for organic growth and for adjustments to messaging, marketing and sales strategies
  
  
  
  


• Copywriting and content optimization
  
  
  • Own and execute on SEO copywriting projects and other copywriting across Citrix.com to support our organic search traffic goals.
  
  
  • Assist content marketing strategists on SEO portion of content brief
  
  
  • Provide on-page keyword optimization for existing content and collaborate with content creators to optimize net new content
  
  
  • Drive content creation to support organic growth strategy.Partner with the Content Marketingand Social/Blogteam to drive SEO in content programming.
  
  
  • Develop effective link building strategies and drive execution
  
  
  
  

Requirements

• BA/BS Degree in Marketing, Business Analytics, Communications, English or relevant field and a minimum of 5+ years of web, search, and/or content marketing experience, or a Master's degree with 3+ years' experience


• B2B SaaS/technology industry experience, aptitude, and interest


• Business-savvy individual who likes to stay abreast of emerging Digital marketing trends including best practices in SEO, algorithm updates, and their impacts on ranking and relevancy.


• A keen eye for detail with outstanding written and verbal communication skills; adaptable to Citrix style and tone standards.


• Skilled in writing, not just SEO expertise. We do not want to load our pages with keywords to manipulate search engine results and will look to this role to create useful, information-rich content that uses keywords appropriately and in-context.


• Experience using SEO tech tools such as Google Search Console, SEMRush, Clearscope, Brightedge and more in ideation of keywords and content, etc.


• Data-driven analytical mindset to drive search insights and marketing/sales recommendations


• Knowledge of inbound marketing tactics with a desire to learn, test, and improve through innovative new approaches to marketing


• Outstanding analysis, and presentation skills, with the ability to develop exceptional insight presentations tailored to your target audience


• Demonstrated track record of success meeting or exceeding lead or pipeline generation targets.


• Ability to collaborate creatively in a changing environment, and lead and drive direction and share insights with cross-functional teams


• Desire to work on a fast-paced, entrepreneurial, and high-performing team.

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What you're looking for:

Our technology is built on the idea that everyone should be able to work from anywhere, at any time, and on any device. It's a simple philosophy that guides everything we do - including how we work. If you're driven, passionate and curious, we invite you to make a difference with a brand you can believe in. We want employees to do what they do best, every day.

Be bold. Take risks. Imagine a better way to work. If we just described you, then we really need to talk.

Functional Area:

About us:

Citrix is a cloud company that enables mobile workstyles. We create a continuum between work and life by allowing people to work whenever, wherever, and however they choose. Flexibility and collaboration is what we're all about. The Perks: We offer competitive compensation and a comprehensive benefits package. You'll enjoy our workstyle within an incredible culture. We'll give you all the tools you need to succeed so you can grow and develop with us.

Citrix Systems, Inc. is firmly committed to Equal Employment Opportunity (EEO) and to compliance with all federal, state and local laws that prohibit employment discrimination on the basis of age, race, color, gender, sexual orientation, gender identity, ethnicity, national origin, citizenship, religion, genetic carrier status, disability, pregnancy, childbirth or related medical conditions, marital status, protected veteran status and other protected classifications.

Citrix uses applicant information consistent with the Citrix Recruitment Policy Notice at https://www.citrix.com/about/legal/privacy/citrix-recruitment-privacy-notice.html

Citrix welcomes and encourages applications from people with disabilities. Reasonable accommodations are available on request for candidates taking part in all aspects of the selection process. If you are an individual with a disability and require a reasonable accommodation to complete any part of the job application process, please contact us at (877) 924-8749 or email us atASKHR@citrix.comfor assistance.

If this is an evergreen requisition, by applying you are giving Citrix consent to be considered for future openings of other roles of similar qualifications.