eCommerce & Digital Marketing Manager at Genie in Mount Hope, Ohio

Job Description:

The Ecommerce & Digital Marketing Manager will be responsible for the development, management and execution of Genie’s Ecommerce business strategy (sales and marketing) effectively driving and growing sales for our direct E-tail partners and two-step E-tail partners.  Scope of the position includes, but not limited to:

• Amazon


• Genie B2C site (Shopify)


• Walmart.com


• HomeDepot.com


• Lowes.com


• Menards.com


• Other approved ecommerce sites (New Egg, Etsy, etc.)

Responsibilities:

• Develop and maintain the online sales channel


• Drive Ecommerce marketing strategy, tactical planning, creative project timelines and content creation and deployment


• Maintain and grow the current two-step Ecommerce channel (i.e., Amazon, Lowes.com, TheHomeDepot.com, etc.)


• Create and execute the strategy for new direct to consumer Ecommerce channel


• Utilize analytics gathered from a variety of sources to optimize content


• Work to ensure regular SEO and PPE performance is monitored and filly optimized


• Develop and drive Digital Marketing strategies


• Maximize sales and profit through our E-tail platforms by communicating with numerous audiences across digital platforms


• Manage a team of 4-5 individuals


• Work collaboratively with other functional departments

Skills / Experience Requirements:

• At least 5-years’ experience with Ecommerce with an e-tail partner or an organization that works directly with E-tailers. 


• Direct to consumer marketing and sales, similar to Shopify


• Experience managing large, complex customers


• Working knowledge of category marketing, trade marketing and financial management


• Strong analytical skills


• Excellent verbal, written, interpersonal communication and computer skills


• Comfortable and experienced working at multiple levels within an account(s)


• Major consumer products experience a plus


• Strong Digital Marketing skills

Educational Requirements:

• BA/BA in business, marketing or related field

Work Environment:

• Typical office environment


• Ability to travel 25% of the time (as environmental conditions allow)