Job Description:
Retail Job Description
Reports to: Store Manager
Sales Associate
Selling and Service
*Understands organizational objectives and makes decisions that align with the Company priorities and values
*Creates personal sales and clienteling strategies in partnership with the management team
*Meets customer needs through solution-oriented and forward thinking
*Builds credibility and trust as a personal fashion advisor by communicating fashion awareness and trends in the marketplace
*Understands changes in local market with potential impact on business performance and supports the execution of local sales strategies and tactics
*Creates positive impressions with customer by bringing best self to work through elevated, sophisticated, appropriate business attire consistent with Coach's guide to style
*Demonstrates Coach's Selling and Service expectations at all times
*Influences customers' purchase decisions by balancing patience and assertiveness
*Takes ownership and commitment for delivering results; actively aware of personal and store metrics and achieves goals
*Flexes personal selling techniques to contribute to overall store financial results
*Demonstrates persuasive (not aggressive), confident, friendly and genuine service skills and selling behaviors
*Discusses product features and builds the sale by suggesting appropriate add on items to fit the customers' specific needs
*Works with multiple customers simultaneously and breaks away as appropriate
*Follows up with customers consistently and genuinely to influence/close the sale
*Develops product knowledge skills and remains aware of current collections
*Demonstrates knowledge of competition and can apply that knowledge to building sales and customer relationships
*Drives business through sales strategies, clienteling, sourcing new customers and maintaining on-going productive relationships with customers
*Sensitive to customers' needs and tailors approach by reading cues
*Builds lasting and loyal relationships with customers
*Ensures all daily tasks are completed without negatively impacting service or Coach standards
Workplace and Environment
*Creates enthusiasm and positivity for a shared vision and mission
*Fosters and environment of teamwork, trust and collaboration with peers, customers and supervisors
*Demonstrates confidence when working with customers
*Takes initiative; has a high-level of ownership and accountability for individual results
*Welcomes feedback and adapts behaviors as appropriate
*Represents Coach as a brand ambassador at all times
*Is adaptable and flexible to change
*Maintains a calm and professional demeanor at all times
*Creates short and long-term strategies to achieve personal metrics and performance goals
*Utilizes Company tools to keep self-informed
*Handles and offers solutions to customer issues appropriately and involves a manager when necessary
*Promotes and endorses a team selling environment
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