Job Title: Senior Global PLM Apparel and Accessories, HOKA
Reports to: Senior Director of Apparel, HOKA
Location: Goleta
The Role
The Sr Product Line Manager for Apparel & Accessories acts as a product and consumer expert for the HOKA brand. They are culturally connected and passionate about creating performance product for a world of athletes. Is a facilitator between regional merchandising and marketing teams, and cross-functional stakeholders to deliver globally relevant product, reflective of our consumers’ needs and desires.
The Sr. PLM will leverage in-depth knowledge of competitive positioning, marketplace trends, consumer segmentation, and real-time sales information and insights to inform product strategy and line assortment plans.
The Sr. PLM will manage the apparel and accessories product lines throughout the full product life cycle, including stages of pre-planning, business briefing, confirmation, presentation, pricing, and profitability; final implementation, and global product line/business integration. Works collaboratively and cross-functionally as an influential team member to deliver strategic direction for the product category. Reports to the Senior Director of Apparel.
Your Impact
The primary functions of this role, include but are not limited to:
Identifies market potential, establishes pricing and market strategies, estimates potential sales, market opportunities, and manages product through phase-out.
Responsible for the compilation of a global seasonal product brief and line plan for category, including, price, margin, sku count, and all major meeting milestones. Act as the key contact between sales, marketing, merchandising, product design, and product development.
Product lifecycle management: build, drive and strategize global merchandise line plan for our DTC partners; research and initiate new product opportunities and interpret market trends and how they relate to the HOKA brand.
Under the direction of the Sr Director of Apparel, create product strategy for assigned product line, using inputs from NPD, consumer insights, sales history & market research. Work directly with product design/development and costing to achieve set objectives in MFP for the season.
Who You Are
A self-starter who brings a level of passion, enthusiasm, and focus to their business and can guide partners with a positive and entrepreneurial approach.
Team player, Collaborative
We’d love to hear from people with
5-8 years of related apparel experience (product line management, merchandising, product development & design)
Experience working in a global apparel role for a sportwear band
Comprehensive understanding of product development process
Experience with global merchandising and ability to apply solid analytic skills to drive seasonal flow and sku rationalization
Excellent business acumen - continuously evaluates competitors and the marketplace to creatively capitalize on market opportunities
What We'll Give You –
Competitive Pay and Bonuses - We’ve created a variety of competitive compensation programs to foster career development, reward success and to show our employees just how much they’re valued.
Financial Planning and wellbeing - No matter what financial goals our employees have set, we want to help them get there. Our plans provide powerful ways to protect income, pay for expenses and invest in the future.
Time away from work - Sometimes we need time away to be with family, focus on our health or just simply recharge. Our plans support our employees’ needs to get out, get healthy and come back stronger than ever.
Extras, discounts and perks - Being a valued member of the Deckers Brands team means more than just a paycheck. From generous discounts to community-based programs, we offer a variety of cool extras
Growth and Development - Deckers Brands was built on the idea of pursuing passion. That’s why we offer extensive opportunities and support for personal and professional development.
Health and Wellness - There’s nothing basic about our comprehensive health and wellness programs and offerings. While at work and at play, we aim to support a healthy lifestyle.
Equal Employment Opportunity
All qualified applicants will receive consideration for employment without discrimination on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other factors prohibited by law.