Behavioral Health Clinic Marketing Intern at Catholic Charities in Baltimore, Maryland

Job Description:

Catholic Charities, the largest private non-profit provider of human services in Maryland, has a diverse, equitable and inclusive environment of 2,000 employees. We serve children and families, people living in poverty, individuals with intellectual disabilities, the immigrant community, and seniors.  Year after year named as a Baltimore Top Workplace, we offer great benefits, generous paid time off, and provide career opportunities where you can make meaningful differences in the lives of others as we fulfill our mission to love, serve, teach and work for justice.

The Behavioral Health Clinic Marketing Intern will work closely with the Administrator of Villa Maria Community Resources (VMCR) Behavioral Health Clinics, Director of Communications, and other collaborators, to assist in initiating, developing, and executing a marketing plan aimed at improving awareness of our behavioral health services and generating appointments with new clients. The intern’s purpose will be to translate their academic learning in public relations, marketing, or a related field into practical applications for professional development in ways that support the Agency’s behavioral health clinics. Ultimately, a successful candidate will help grow the patient base while generating an applied campaign suitable for use in portfolio.

JOB DUTIES & RESPONSIBILITIES:

• Collaborating with stakeholders to identify campaign goal(s).


• Planning using 5 step RACE strategic framework (reach, act, convert, and engage).


• Conceiving, developing, and executing collateral, including digital, social, and print.


• Collateral copywriting, editing, evaluation, and distribution when appropriate.


• Evaluation and reporting of campaign metrics.

EDUCATION & EXPERIENCE REQUIREMENTS:

• Studying marketing, public relations, or a similar field at an accredited college/university.

REQUIRED SKILLS & ABILITIES:

• Ability to act with discretion, tact, and professionalism in all situations.


• Excellent verbal and written communication skills.


• Excellent organizational skills and attention to detail.


• Shows dependability by being punctual; maintains consistent attendance.


• Requires the ability to utilize computer systems and software necessary to perform position functions. Basic Windows PC, web browsing (i.e. Chrome, Internet Explorer, etc.), and Microsoft Outlook skills required. Other Microsoft Office application knowledge, such as Word, Excel PowerPoint, Skype, Box, Dropbox, OneDrive, and photo editing software desired.  Familiarity with WordPress, Google Analytics, Google Ads, Facebook ads, collateral design, etc.

PHYSICAL REQUIREMENTS & WORK ENVIRONMENT:

• Light work that includes moving objects up to 20 pounds.


• Remaining in a stationary position, often standing or sitting for prolonged periods.


• Repeating motions that may include the wrists, hands and/or fingers.


• Assessing the accuracy, neatness and thoroughness of the work assigned.


• Hearing and vision abilities within normal range (corrected) to observe and communicate with others to exchange information.

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